Antwerp, Flemish Region, Belgium
I have solid experience in communication and advertising within the automotive industry, covering ATL, BTL, and campaign production. Dedicated and flexible, I bring a genuinely positive mindset to every challenge. I care about delivering strong outcomes and love contributing as a supportive, collaborative partner.
Marketing Campaign Project Lead on pan-EU ATL/BTL campaigns (Aygo X, Yaris Cross, Toyota Gazoo Racing) 2025: Full Hybrid. Full Fun. - Aygo X HEV Launch Campaign Project Lead Key tasks: Lead the development and execution of marketing content for model campaigns. Manage agencies and coordinate with internal stakeholders. Support the transformation of communication strategies into creative concepts. Oversee the production of assets for various consumer segments and channels. Ensure timely delivery and distribution of campaign assets across the Pan-European network.
Leading and implementing marketing and communications strategies across online and offline channels to ensure consistency with brand image and budget requirements, focusing on national and local communication for retailers in Belgium and Luxembourg.
Key tasks: Support and roll-out the media strategy of 4 brands in close cooperation with the brand marketing teams and media agency, based on the international framework and guidelines Ensure flawless and in time execution of the media plans and make sure performance is according to targets Obtain a well-balanced and efficient strategy for all paid media channels: TV, Radio, (d)OOH, Print and Digital (SEA, Display, Video & Social) Ensuring financial reporting and budget controls/forecasts/purchase orders are issued accurately and on time
Define and develop the digital marketing strategy for Fiat, Abarth and Fiat Professional. Develop and manage digital campaigns and programs across channels to generate, develop and convert leads to customers. Measure and report the performance of all digital activities, ensuring a better return on investment in digital marketing budgets.
Responsible for a variety of administrative support tasks, including invoicing, answering phones, receiving visitors, sorting and distributing mail, and making travel plans (student job).
Assisting customers at big events, e.g. Tomorrowland, We Can Dance.
Assisting customers with their after-sale requests.