Singapore
Key Responsibilities As brand custodians, ambassadors, spokesperson to the prestige luxury segmented products of the Private Client division Planning & implementation of commercial strategies to capture new business opportunities with HNWIs Management of event/promotion idealization, conceptualisation and execution in deliverance of a full spectrum luxury client experience Sales achievement of yearly budgets and KPIs whilst adhering to the A&P budgets HWNI client account management, recruitment, order fulfilments and after sales services Working with internal controls (marketing, finance, compliance, logistics) on arrangements of daily work operations and planning Accomplishments Personal growth of client database by more than 300% with average spends doubling year on year [current network of more than 200 high spending HWNIs] Sale of uber and rarity products amounting to more than SGD$1.8million in less than 2 years of employment whilst meeting key baseline targets First PCM to sell highest whisky cask (SGD$878,000), wine barrel, 2 units of the inaugural launch of Ao Yun Barrel as well as 2 units of Hennessy 8 in year 2021 Creation of several sales reporting that is crucial to the business success for tracking and order fulfilment process Compliments from several HNWI clients on service standards and accountability Completion of WSET (Wine & Spirits Educational Trust) certification for Level 1 Wines & Level 1 Spirits
Key Responsibilities As the expert for Prestige variants, uncovering specific growth with a focus on premium aged Scotch and trophy Malts portfolio Full ownership of budget, execution and measurement & evaluation to deliver against volume and value targets amongst other KPIs. Leading the brand transformation of Diageo Private Client Team and in building of sustainable marketing strategies across all product variants (premium bottle & cask) Management of event idealization and conceptualization to execution and deliverance of a luxury client experience Lead the breakthrough of several successful marketing campaigns – from insight generation, growth driver development, budget setting, selection of innovation pipeline, development of 12-month activity calendars to engagement of commercial teams across the business units Accomplishments More than 20% on cost savings from A&P budget with all KPIs met Successfully launched the inaugural Cask of Distinction exhibition/program with positive brand awareness and sales achievement Corrected and set up a precedent of firm marketing workflow for ATL & BTL activations Successful conversion of own client leads to high value cask sales Increased the overall brand awareness, visibility, reach and PR value of the Private Client team. Uplifted the luxury consumer journey within to better enable commercial team to upsell the premium products. Built on consumer confidence of both the team and the brand
Key Responsibilities Head of team of 5 direct reports and 4 indirect reports managing across 6 regions (Singapore, Malaysia, Thailand, Indonesia, Philippines and Australia) with an internal boutique set up in Singapore Management and set up of the full operational structure for the SE Asia flagship retail boutique with involvement in leasing negotiations, constructions and inventory control Full P&L responsibility whilst working with Richemont internal control in ensuring a seamless operational structure with full compliance and yearly audit checks Maintaining a constant 5 year growth plan for all 6 regions, ensuring a cohesive brand strategy that is top lead and leading the team towards performance excellence Development of wholesale opportunities for new markets to widen distribution & reach Timely sales & profitability reporting to regional and headquarter offices Accomplishments Single handily built the brand in South East Asia in the first 2 years of the business while sustaining constant growth and profits Opened 4 additional new regions (Indonesia, Thailand, Australia and Philippines within short span of 3 years) Spearheaded the negotiation and opening of the A. Lange & Sohne South East Asia Flagship boutique in 2012 and grand opening program in 2013 Doubled the overall turnover within 4 years with 16 POS and 1 boutique, maintaining a year on year growth of at least 15% Increased extensively the wholesale presence with 16 full establishment of branding corners to which had to be negotiated upon Successfully launched several newly created marketing event concepts that were adapted to HQ’s strategy worldwide and appreciated by end customers (Lange Akademie) Set several precedents within the boutique set up that were also adapted into worldwide concept Developed excellent client relationships with media, retailers, landlords, suppliers and end customers (Extensive local and regional network and VVIP client contacts/database)