Michelle Chen

Business & Brand Strategy | Driving Growth Across Education and Wellness Brands

Singapore

About

With over a decade of leadership experience, I help organisations and founders transform ideas into scalable, purpose-driven businesses that deliver measurable results. A passionate, customer-centric professional, I have a proven track record of exceeding targets, driving growth, and delivering exceptional client experiences. I thrive in fast-paced environments, consistently demonstrating strategic thinking, operational excellence, and a commitment to achieving remarkable outcomes under tight deadlines. At the intersection of education and innovation, I partner with leaders to refine business strategy, design impactful marketing initiatives and develop systems that strengthen both performance and learning outcomes. My approach combines analytical rigor with human-centred insights to ensure businesses grow sustainably while staying authentic to their mission.

Experience

  • Independent Senior Business Consultant at null
    Sep 2025 - Present · 11 mos

  • The Learning Lab, Singapore (14 yrs 7 mos)
    • Director of Planning, Enrolment and Customer Experience
      May 2020 - Jul 2025 · 5 yrs 3 mos

    • Head of Planning and Resourcing
      May 2019 - Apr 2020 · 1 yr

    • Head of Enrolment and Customer Service, United Square
      Jan 2017 - Apr 2019 · 2 yrs 4 mos

  • Managing Partner at Loving Your Bags, The Designer Bag Care Boutique
    Jun 2009 - Jan 2019 · 9 yrs 8 mos

    About Loving Your Bags Loving Your Bags offers a growing range of Designer Bag Care products including the complete Apple Leather Care range, to help bag lovers take care of their bag investments. Loving Your Bags is the official sole distributor of Apple Brand Products for Singapore and Asia Pacific. We offer the complete range of Apple Brand products including Apple Leather Cleaner, Apple Leather Care Conditioner, Apple Garde Rain & Stain Repellent and Apple Suede & Nubuck Cleaner. We also carry designer bag care products and accessories from Esquire, Cadillac and Meltonian. Visit us at https://www.lovingyourbags.com

  • Consulting Manager at Achieve Group
    Mar 2010 - Dec 2010 · 10 mos