New Taipei City, New Taipei City, Taiwan
Michelle Chen is an internet marketing professional, search engines optimizer, social strategist, and international business-development expert. She is a senior integrated marketing communications expert with 10+ years experience in various industries and has received a master's degree in Digital Marketing from Hult International Business School London Campus, where she managed to receive the Leadership Scholarship and provide tailored online solutions for clients including Porsche GB and Orange FunFinder. Michelle Chen has also participated in Social Media London as one of the speakers to introduce the development of social media in Taiwan. She used to work as the International Digital Marketing Associate Director at Blue Ocean Network, the first and only private English-language Television Network to offer International viewers fresh China-focused news and features. She not only leverages her solid understanding of digital marketing to optimize brand outcome, drive website traffic and generate professional member registrations, but also establishes content partnership with organizations such as Opera TV and Dailymotion to spread China stories widely. Currently, she's starting her own business Orient Indie Films to promote and distribute Asian documentaries & indie movies globally to reflect the contemporary Asia. Passionate about the Internet and social good, Michelle's ultimate goal is to be a change agent and to arouse global awareness of critical issues using the power of online marketing and distribution. Specialties: digital marketing, integrated marketing communications, branding, cause marketing, CSR communication, social media, online marketing, internet marketing, gamification, digital PR, SEO, SEM, Google AdWords, Google Analytics, business development
Orient Indie Films connects Asian documentary voices with universities and institutions worldwide, supporting global education, multicultural understanding, and UN SDGs learning.
#Established content partnerships with organizations including Opera TV, Dailymotion, Select TV, News Republic, TopBuzz, VideoElephant, Visual China, etc. #Connected with 10,000+ content-related professionals on personal LinkedIn account and in contact with content buyers from mainstream media organizations, OTT platforms, and content aggregators/distributors worldwide #Explored and optimised digital channel mix using Google Analytics to acquire 6,000+ website members of media and content-related professionals #Implemented member engagement campaigns to drive 5,000+ website video downloads #Analysed brand page on social media for content strategy optimization. The most popular Facebook post generated 113K impressions, 16.8K likes, and 164 shares organically #Utilised Google AdWords Display Planner to design online video ad proposal for advertiser clients
#Established partnership with Evernote to distribute the very first digital gimmick within pharmaceutical industry in Taiwan #Coordinated and implement iPad eDA localization and CLM analysis to prove that: a. iPad calls were up to twice as effective and led up to 80% decrease in dissatisfaction b. +5% satisfaction yielded a 3.25% sales growth #Led to build a medical-information website for healthcare professionals (HCPs), achieved over 50% target customers registration rate prior to launch day #Delivered ViaOpta email newsletter to HCPs with an average open rate of over 30% #Held live webinars with average 4.4/5 satisfaction and 96% re-participation rate #Conducted a doctor digital behaviour survey to establish a digital customer segmentation model and develop: a. A simplified question dashboard for reps to quickly identify each customer’s type b. Digital strategies and solutions for each type of customers
#Transedit global technology and digital marketing news in Chinese #Introduced and recommended by Shih Hsin University, Department of Information and Communications' Blog
#Transedit global technology and digital marketing news in Chinese #Single article maximum share number reaches over 1,000