Vancouver, British Columbia, Canada
Partnerships & growth marketing at Wealthsimple, Canada’s largest fintech with 4M+ clients and $150B+ in assets. The strongest partnerships create new ways for clients to discover value and engage more deeply over time. At Wealthsimple, that has meant working across co-branded experiences, referral and incentive programs, and more recently helping bring 0→1 initiatives to life including our premium credit card cashback partner program and Wealthsimple Marketplace, curating exclusive offers, rewards, and experiences designed to make being part of the ecosystem more valuable over time. A lot of my role has involved bringing teams and partners together, translating technical complexity across functions, building strong relationships, and helping turn ambitious ideas into seamless client experiences. Let's chat! michelle [dot] blahomelo [at] wealthsimple [dot] com
Wealthsimple is Canada’s largest fintech, serving 4M+ clients and managing over $150B in assets. I spend my time building partnerships and experiences designed to create long-term value for our clients. Lately, that has meant helping launch our credit card rewards marketplace, building Wealthsimple Marketplace, an ecosystem of individually negotiated partner experiences, and launching large-scale campaigns like giving away a house with a partner. Most of my time sits between technical complexity and execution, bringing teams and partners together, translating ideas across functions, and making sure every detail behind the scenes results in an experience that feels simple for clients.
Worked across growth and lifecycle initiatives with a strong focus on referrals, engagement experiences, and personalized client journeys. Supported programs that drove 500K+ referrals in user acquisition while helping bring new initiatives and experiences from idea to launch. Built and deployed campaigns in Braze using Liquid, HTML, segmentation, dynamic content, and personalization, creating experiences designed to deepen engagement and product adoption over time.
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