Sainte-Adèle, Quebec, Canada
From 1982 to 1990, I acquired a solid experience in sales development in the electronic media world, both radio and television, realizing major commercial promotions mostly with CKOI-FM and Télévision Quatre Saisons. In 1991, Groupe Transcontinental mandates me to rally the clientele of buyers for televised publicity towards a printed publicity distributed in efficient zones. This new contact with the commercial printing world was determining in my career. It was the paved way that originated ProgramAction in 1992. In 1998, ProgramAction offers a global Internet development content service to enterprises. Bachelor of Arts/Industrial Relations from Laval University 1980 Specialties: sales tools production : print, video, Web
In its early days, ProgramAction has worked in the commercial printing sector, offering a global production service that included: design, prepress, printing and distribution. Gradually, the printing budget of advertisers migrated in other fields. Today, our activities are concentrated in the areas of video, the Internet and mobile applications. Technological innovations are constant and companies must innovate continuously to reach their customers. We offer solutions connected to the market reality. Our greatest satisfaction, your results by our actions
In 1991, Groupe Transcontinental mandates me to rally the clientele of buyers for televised publicity towards a printed publicity distributed in efficient zones.
Sales development in advertising and commercial promotion
Sales development in advertising and commercial promotion