San Jose, California, United States
Innovative and proven marketing executive who possesses a balance of strategic thinking, data-driven decision making with proven results. Recognized for transforming marketing programs that creates demand, delivers customer value, and increases company revenues. I have extensive experience in marketing to the enterprise. Solid accomplishments in all aspects of global marketing, all delivered with creativity and focused on execution and results. Recognized for a unique blend of driving change and of building brand and demand generation strategies, creating successful lead generation and adoption programs, targeted product positioning, and the ability to communicate effectively, complemented by a “go get 'em” attitude. Specialties: SaaS-based marketing, Global demand generation, C-level marketing programs, product positioning, customer and industry research, brand strategy, web marketing, event marketing, online and social media marketing campaigns, sales enablement, building developer communities, and marketing in a start-up environment.
Responsible for driving global brand recognition and go-to-market strategy across the organization. Responsibilities include brand awareness, product positioning, demand generation, customer marketing, and communications.
Responsible for the development, oversight, and the execution of the marketing strategy across the organization. Responsibilities include building an overall go-to-market strategy, messaging, positioning, branding, and lead generation campaigns.