Michele Lo Forte

Retail & Marketing Director at BREITLING

Milan, Lombardy, Italy

About

A highly motivated and dedicated product manager with more than five years of experience focused on developing new business ideas and leading high-impact projects for fashion and luxury brands. Working across both the internal and external teams has led to a broad knowledge of business development and growth. A meticulous eye for detail in every area of analysis combined with a level head for figures, budgets and statistics delivers solid, reliable and positive results. A confident communicator with an emphasis on utilizing the strengths of colleagues and creating an environment of forward thinking solutions.

Experience

  • BREITLING (4 yrs 11 mos)
    • Retail & Marketing Director
      Dec 2025 - Present · 8 mos

    • Global Head of E-Commerce and Digital Customer Engagement
      Nov 2023 - Dec 2025 · 2 yrs 2 mos

    • Digital Product Manager
      Sep 2021 - Jan 2024 · 2 yrs 5 mos

  • E-commerce Omnichannel Project Manager at Valentino
    Feb 2019 - Aug 2021 · 2 yrs 7 mos

    - Omni-channel strategy - Digital Project Management (Back-end and front-end platform maintenance) - Marketplace integration (Farfetch and Tmall) - Insourcing of the E-commerce global business - Review and process definition - Digital Trend analysis - E-commerce and Omnichannel report - Budget controlling and P&L.

  • Ecommerce Project Manager at Triboo Group
    Oct 2018 - Jan 2019 · 4 mos

  • Senior Business Analyst at YOOX Group
    May 2015 - Oct 2018 · 3 yrs 6 mos

    - Digital Project Planning & Management: Back end and front end platform maintenance - Scope definition and Backlog prioritization for all digital project (Agile framework) - Cross channel services: support to process creation, planning of roll-out and retail training - Coordination of digital activities of partners and retailers worldwide - Digital Trend analysis and new business opportunity definition (technologies and services) - Customer Care platform migration (Salesforce)

  • CTO at WebCongress
    Aug 2014 - Apr 2015 · 9 mos

    - Establishing a New Business Unit for local offices in Bogotà (Colombia) and Miami (USA) - Consultant and Speaker on Digital marketing in workshop around LATAM - Online business strategy and commercial activities coordination - Business Trend analysis, budgeting controlling and P&L