United Kingdom
An accomplished business leader & senior marketer with over two decades of experience across consultancy, agency and client-side roles. A proven leader, born with an infectious entrepreneurial spirit. Experienced in devising innovative, effective marketing strategies & plans, driving high-level strategic initiatives, brand development projects & delivering multi-territory integrated omni-channel retail campaigns across Global, Pan-European and UK markets. Extensive cross-sector experience in the consumer space across Food & Drink, FMCG, Luxury Fashion & Lifestyle, Fitness, Health & Beauty [inc Skincare, Haircare, Body, Cosmetics], Retail [inc Food], Consumer Electronics, Telecommunications & DIY. Fluent in French and Spanish. Brands I have worked with: Global Brands: Russian Standard Vodka, Coca-Cola, L’Oreal Paris & Professional (Beauty & Haircare), Johnson & Johnson, P&G (Global Olympics & Pringles), Christian Dior Beauty, Liz Earle Beauty, GSK (Aquafresh), KFC, Bayer (health / vitamins), Unilever (healthcare), Tesco, Nokia, Sony, Nintendo, Vodafone, Türk Telekom, Vimpelcom, Elekta, Smart Eyes, IQOS. UK: Superdrug, St-Tropez, James Brown Haircare, Heartcore Fitness, Blue Cow Yoga, JOY stores, Sainsburys, Asda, Virgin Media, B&Q plc. A brave, passionate and charismatic leader with an intelligent & well-considered approach, grounded in authenticity. A Polymath with an astute & analytical mind, naturally inquisitive and a finely tuned creative eye. Possesses a highly tuned commercial brain, with a proven ability to be a key driver of long-term business performance and financial growth - spotting and nurturing opportunities are second nature. Goal orientated & tenacious, driven to deliver the very highest standards. Nurtures talent to create a high performance culture, where objective setting, sharing best practice, mentoring and celebrating success & creating a continual improvement cycle are all key factors. Experienced in cross-functional stakeholder management in large multi-nationals as well as working with start-ups.
Projects complete: o Brand strategy & creation (inc. architecture, positioning, brand essence, creation of visual & verbal identity, brand guidelines) o Marketing strategy (inc marketing communications, integrated campaign planning, PR, digital inc social media, content strategy, strategic partnerships etc) o Brand experience [advising on concepts/ retail brand experience & environment design, customer journey, flow, layout, adjacencies inc navigation/ way finding, signage & interiors etc] o International market entry strategy, reporting & analysis (inc. Brand strategy, positioning, retail expansion strategy) o Digital web redesign & asset development (as part of rebrand) • Shopper marketing Sectors: Food & Drink, Health & Fitness (inc Pilates & Yoga), Wellbeing, Beauty, Retail, Home Decor, Luxury Fashion, Management Consultancy, Food Retail (QSR), Telecommunications and Tobacco. Consultancy based work for private clients & as a specialist resource for management consultancies / agencies [project based].
It was a pleasure and honour to be invited to deliver several Guest Lectures at the UCA. Guest Lecturer for BA (Hons) Fashion Branding & Communication | Brand Generation + Strategy See recommendation from Course Lead in recommendations. If you are interested in inviting me to your University to Guest Lecture, I welcome you to reach out to explore.
- Creative platforms booze. - Future forecasting, category analysis for & brand strategy for repositioning & brand DNA, vape category.
Brand strategy & creative strategy for multi-award winning brand design consultancy, Bulletproof. Working across various leading brands in the food & drink and wellness sectors. FUTURES & FORESIGHTS, CATEGORY BENCHMARKING, CREATIVE CONCEPTS, RETAIL & EXPERIENCE STRATEGY, BRAND POSITIONING & REDSIGN BOOZE: Johnnie Walker. FOOD & DRINK: Cadbury & Müller WELLNESS: MyProtein