Michele Zappulla, CMP

Project Manager | Marketing Leader | Creative Thinker

United States

About

Accomplished, dedicated, creative, and energetic leader with 20+ years of diverse and transferable experience creating, implementing, delivering, evaluating, and continuously improving sound results and value in fast-paced business environments. Seasoned in seamlessly aligning brand, marketing strategy, execution, creative, and analytics elements. Proven track record of successfully integrating systems to create a more powerful marketing automation landscape and customer experience. Keen ability to build, develop, lead, and empower talented creative and marketing teams. Hands-on collaborator and communicator with excellent analytical, creative thinking, negotiation and problem-solving skills. Well versed utility player with a successful track record in managerial and individual contributor roles. Areas of Expertise: Project Management | Marketing Operations Management | Demand Generation | Strategic Planning | Marketing Automation | Change Management | Customer Journey & Experience | Brand Management | Account Based Marketing | Budgeting | Diversity & Inclusion | Corporate Social Responsibility Technical Snapshot: Salesforce, Marketo, Allocadia, On24, Cvent, PathFactory/LookBookHQ, WordPress, Wrike, Trello, SLACK, Basecamp, NetSuite, Greenhouse, Jobvite, Frontify, Egnyte, Microsoft Office Suite, Google Docs, Google Analytics

Experience

  • Semperis (5 yrs 10 mos)
    • Associate Vice President, Marketing
      Jan 2022 - Present · 4 yrs 7 mos

    • Senior Director, Semperis
      Oct 2020 - Jan 2022 · 1 yr 4 mos

  • MarkLogic ()
    • Director, Marketing Services and Operations
      May 2016 - Dec 2019 · 3 yrs 8 mos

    • Senior Manager, Marketing Services and Operations
      Apr 2015 - May 2016 · 1 yr 2 mos

    • Senior Marketing Manager
      Sep 2012 - Mar 2015 · 2 yrs 7 mos

  • Meetings Management Consultant at Independent
    May 2012 - Sep 2012 · 5 mos

  • Director of Sales, East Region at Spotme
    Apr 2011 - Mar 2012 · 1 yr

  • Trade Show and Events Manager at Advent Software
    Sep 2005 - Apr 2011 · 5 yrs 8 mos