Buena Vista, Colorado, United States
A strategic product marketing leader certified in Pragmatic Marketing (Level Six-PMC VI), I have more than 20 years of technology marketing experience spanning product marketing, product research, GTM strategy and execution, SaaS product launches (including transitions from perpetual license to SaaS models), competitive analysis research, technical content development, and content marketing. I am a strategic leader with tactical expertise in market research, go-to-market planning and execution, content strategy, and demand generation for technology companies offering database, infrastructure, DevOps, and enterprise collaboration products and services. I have extensive experience in developing marketing programs for tech companies including HPE, Microsoft, and Veeam as well as companies across manufacturing, health/wellness, and electronics industries. Experience includes: - Technology product go-to-market strategy and execution - Product research - Competitive intelligence analysis - Sales enablement - Perpetual license-to-SaaS transitions - SaaS product launches - Partner marketing and channel sales enablement - Technical content development - Buyers' journey research - Content marketing
Direct end-to-end product marketing for ISV with 40% YOY growth that delivers top-rated data DevOps and database performance monitoring solutions for global customers. Responsibilities include: - Conducting product research to determine market needs for new offerings - Conducting competitive analysis research, including ongoing win/loss analyses - Researching and developing sales enablement materials, including sales presentations, business cases, and competitive analyses - Developing and executing end-to-end GTM strategy, including collaborating with product managers on product definition, pricing, and persona development - Developing product positioning and messaging to differentiate SentryOne in cloud and hybrid Data DevOps and database performance monitoring - Managing product marketing team to develop targeted product marketing materials, including videos, web seminars, whitepapers, presentations, and demand-generation materials - Managing partner marketing, including spearheading launch of an partner online marketing portal and directing partner-specific product marketing activities
As VP of Sales & Business Development for Blue Whale Web, worked with technology companies to develop valuable, content-centric programs that engage infrastructure, IT management, and enterprise collaboration technology users. Blue Whale Web online media group provides technical content and training for technology users through a network of brands, including Petri.com (servers, networking, security, and management), Thurrott.com (devices, gaming, productivity tools), IT Unity (enterprise collaboration), and Unity Connect (European in-person events focused on enterprise collaboration).
As Editor in Chief/Product Manager, led product development for the Vegetarian Times team, expanding subscription-based information offerings—including videos and online education—for those who want to cook and eat in more healthful, plant-based ways. For over 40 years, Vegetarian Times has been at the forefront of the healthy living movement. The brand reaches an audience of 5.7 million via print, Web, tablet, mobile, and social media platforms. VT’s Web site, vegetariantimes.com, has the world’s largest collection of vegetarian recipes.
Led the sales team for F+W's Interweave group, focusing on content marketing solutions that reached enthusiasts in the knitting, crochet, jewelry, beading, spinning, weaving, and sewing communities for clients including Caron United, Brother, SVP, and Coats Crafts.