Lisbon Metropolitan Area
I am a data and analytics transformation lead with extensive experience shaping data-driven decision-making in global pharmaceutical environments. My work has centered on building scalable analytics capabilities, leading large transformation programs, and turning complex business challenges into practical, insight-led solutions that improve performance and enable better outcomes. I have partnered closely with advanced analytics and data science teams to deliver major global rollouts, develop harmonized measurement frameworks, and create collaborative communities that share best practices across regions. My approach combines strategic thinking, innovation, and operational discipline, with a strong focus on using AI, ML, and analytics to drive continuous improvement and lasting business impact.
Strategic partner to Commercial business leaders across Oncology, BioPharmaceuticals, and Global Brands, helping translate business priorities into impactful process, analytics, and transformation solutions across global markets. Lead a portfolio of high-value initiatives focused on improving decision-making, operational efficiency, and business outcomes through process mining, automation, process re-engineering, and analytics. Work closely with senior stakeholders across Sales, Market Access, Medical, Marketing, IT, and enterprise service teams to identify opportunities, shape business cases, align delivery roadmaps, and ensure sustained value realization. Also responsible for managing cross-functional delivery, coaching team members, and driving measurable impact through client-focused transformation initiatives.
Program lead of the largest Data and Analytics global roll out in Pharma industry: the Data Pillar Initiative program, consisting on: - broad set of templates covering Sales, Marketing, MSL and KAM in all geographies - Advanced Analytics workbench leveraging SQL, Phyton (PyCharm) and R (R-Studio and R-Shiny). Key element in designing the company’s analytics strategy, securing the framework for piloting advance analytics use cases and defining the roadmap for subsequent scale up initiatives. Established a worldwide analytics community to share best practices. Set up a Centre of Excellence to address: • worldwide support on analytics and secure cross-regional scale up of local use cases • act as governance body for ongoing analytics demand and piloting advance analytics use cases.
Corporate position responsible for the design, roll out and overall governance of Omnichannel Next Best Action (Engagement) capability. As GCO, I drive the capability’s innovation roadmap, new functionalities and close collaboration with the Advance Analytics / Data Science teams to further refine the AI/ML algorithms that orchestrate the multiple customer engagement journeys. Upon the major success of NBA as a use case (becoming industry benchmark), it was then established as an individual capability within the Advanced Analytics Global Cluster Rolled out NBA rules base mode (phase 1) in all regions and the more advanced AI/ML Omnichannel stream in US, Germany, China, IMETA (India, Saudi Arabia & Turkey), Italy and Taiwan Set up a Centre of Excellence to address: • worldwide support on NBA orchestration engine (suggestions design and configuration) • continuous retraining and enhancement of the AI/ML models
As Global Process, Data and Platform owner I’m responsible for driving and govern the capability of 'Reporting & Analytics' globally across the Human Pharma Business Unit in a strategic and sustainable manner, considering its overarching strategy and deciding on: • appropriate standards and guidelines • relevant business processes and related activities • how to measure business process / activity effectiveness • associated roles, responsibilities and required resources. • platform requirements, blueprints and appropriate testing • data guidelines & standards Main deliverables: Global roll out of the Data Pillar Initiative (DPI) – a worldwide footprint program that delivered • AWS based Advanced Analytics and Reporting platform • common Operating Model across regions • set of Data Governance principles to secure the proper usage of the platform first in hybrid and then in full remote mode (as of 2020)
Application Owner for Marketing & Sales Global BI applications at Merck. Responsible for the support, operation, development and continued improvement of applications both in the Chemicals and the Pharmaceuticals divisions Lead for Self Service BI, defining the strategy and implementing it across the businesss user community, via workshops and continuous support Develop the Lead to Cash approach, combining CRM (Lead to Order) and ERP (Order to Cash) on a single integrated reporting stream
Regional management role for the Lab EMEA Customer Excellence organization supporting its 3 branches: Customer Service, Commercial Support and Tech Support Lead a team of 3 business analysts to provide visibility on the Order to cash streamflow as well as well as on the Sales and Technical support activities. Successfully deployed a data oriented approach to provide visibility through dashboards and scorecards throughout the organization.
Global management role with worldwide responsibilities for Order to Cash reporting. Supporting the Merck Millipore Global Customer Service on key domains such as Order management, Credit management and Operational excellence in a multi-ERP environment. Successfully deployed a centralised reporting strategy via implementation of global dashboards and scorecards
Responsible for the Talos Health Analytics department - Development strategy - Dashboard concept and implementation - Event analysis & Business recommendations - Data integration Customer support and event preparation for the analytical suite