Michel Brouwers

Head of Cloud at The HEINEKEN Company | Global Digital & Technology Leader | Digital Transformation | People Transformation

Amsterdam, North Holland, Netherlands

About

Accomplished people, digital and cloud technology leader with 25+ years of helping organizations utilize the possibilities and deal with the challenges of technology. Gathered the bulk of my experience working for Shell, Philips and Heineken. Experience with all people and technology management aspects spanning from strategy, design, development, deployment through to operations management. Always balancing business acumen with creative approaches to engage stakeholders in this age of digital and AI.

Experience

  • The HEINEKEN Company (14 yrs 6 mos)
    • Global Head of Cloud & Hosting
      Apr 2019 - Present · 7 yrs 3 mos

      In his role I lead the Cloud Center of Excellence (CCoE) and have the end-to-end ownership of the delivery of the Cloud & Hosting 'products' globally (EUR 70M+ annually). Over the past years we have consistently delivered improvements and innovations in the areas of stability and availability, cost management, user experience, security and compliance. Most notably improving cloud adoption by introducing enterprise scale landing zones (GreenCloud), successful datacentre migrations (Trident) as well as continual operational improvements (20% YoY Incident reduction), cost reduction (3-4% YoY) and improved user experience. Speaker at various partner events, Cloud Strategies conference, Digital Transformation Europe and the Cloud Revolution Summit.

    • Global D&T Supply Chain LT Non-executive member
      Apr 2022 - Present · 4 yrs 3 mos

      Supporting the D&T Supply Chain team on the agile and digital transformation of the supply chain domain.

    • Global Head of Connectivity (ad interim)
      Nov 2024 - Dec 2025 · 1 yr 2 mos

      In this role I have the end-to-end ownership of the delivery of the global connectivity (network) services (EUR 30M+ annually). I connect with stakeholders to identify value improvement opportunities, and work with the team of employees, contractors and partners to ensure the products and services are developed and deployed, and the value is delivered.

  • Philips (5 yrs 10 mos)
    • Global Program Manager for Brand Strategy & Online Communications
      Apr 2010 - Jan 2012 · 1 yr 10 mos

      As Global Program Manager responsible for delivery of the design programs in the domains of Brand Strategy and Online Communications across the Philips sectors. Additionally I was responsible for the delivery of all the design programs on behalf of the corporate functions and the management of up to 7 direct reports.

    • Program Manager (ad interim)
      Sep 2009 - Mar 2010 · 7 mos

      As a Program Manager I was part of the Communication Design for Online team within Philips Design, Amsterdam Branch. Philips Design's visionary approach - enriching design with human sciences, user research and always with a clear people focus - allowed us to shape technology in a way that answers people's existing and latent needs. As part of this mission Communication Design for Online was seen as the art of creating and realizing concepts and final design specifications for web architectures and Internet/Intranet-enabled products and services.

    • Senior Project Manager
      Jan 2008 - Sep 2009 · 1 yr 9 mos

      As Senior Project Manager/ eBusiness Consultant part of the Design for Internet & New Media (DFI) team within Philips Design, responsible for the delivery of projects on both the B2C and the B2B roadmap, spanning the entire project lifecycle from initiation through to evaluation. In addition I was responsible for coaching other Project Managers.

  • Pink Elephant Netherlands (The Hague Area, Netherlands)
    • Product Portfolio Manager Information Worker Solutions
      Oct 2005 - Mar 2006 · 6 mos

      This was a combined business development/ product management role. I was responsible for starting up both sales and delivery of services with regards to knowledge- and information worker solutions. Including but not limited to the Microsoft Office 12 suite of products.

    • Consultant eBusiness/ Information Architect
      Apr 2001 - Oct 2005 · 4 yrs 7 mos

      Worked as a Consultant in the area of Enterprise Content Management, Enterprise Search and Enterprise Portal solutions for Malmberg Publishers, the Immigration and Naturalisation Service (IND), Tauw Engineering & Consulting, Hewlett Packard EMEA, Shell International Exploration & Production (SIEP), the Ministry of Housing, Spatial Planning and Environment (VROM), NautaDutilh, ENECO Energy, Shell Information Technology International (SITI) and the Dutch Patent Office (ECN).

  • Information Architect/ Project Lead (Contractor) at Shell International Exploration & Production
    Apr 2001 - Oct 2003 · 2 yrs 7 mos

    In this role I was part of the EP ONE Portal program team. Main responsibilities were gathering user requirements and translating these into functional designs for various internal customers whilst guarding the overall consistency of the user interface.

  • Customer Service Coordinator at Pink Elephant Business Online Services
    Jul 1999 - Mar 2001 · 1 yr 9 mos

    In this role I was responsible for the daily operations surrounding several customers of the security and hosting services of Pink Elephant (later PinkRoccade Online) including but not limited to: Independer (Independer.nl); the Institute for Inland Water Management and Waste Water Treatment (RIZA.nl); Dutch Government (Overheid.nl).