Milan, Lombardy, Italy
Lavoro come Producer in ambito fashion all'interno di una creative agency, dove mi occupo dell’organizzazione e coordinamento di shooting fotografici (main campaign, social, editorial, e-commerce), della gestione e pianificazione dei budget, oltre che alla gestione delle tempistiche e redazione dei piani di produzione, fino alla relazione con clienti e fornitori. Seguo ogni fase del processo produttivo con attenzione, assicurandomi che ogni progetto venga realizzato nel rispetto della visione creativa e delle scadenze. Mi contraddistinguono una forte attitudine al problem solving, grande spirito di squadra e la voglia continua di imparare. Sono una persona curiosa, molto concreta e motivata, con una grande passione per il mondo della creatività. Qualche anno fa ho parallelamente fondato uno Studio che si occupa di Private Event Production, un’esperienza che mi ha permesso di ampliare le mie competenze e mettermi alla prova nella gestione completa di progetti dal concept alla realizzazione, rafforzando il mio approccio organizzativo e imprenditoriale.
• Budget development and oversight for production projects • Planning and coordination of photo and video shoots for advertising, social media, and main brand campaigns • End-to-end supervision and management of production processes • Negotiation and administration of supplier and freelance contracts • Scheduling and timeline control throughout the production lifecycle • Scouting of locations and sourcing of production vendors and services • Daily management of studio operations and logistics
• Social Media Management • Digital Content Creator • Plan & Development of Editorial Plan • Development of Communication Strategy • Copywriting • Social marketing: Social Reporting, and planning, creation, and management of paid Ad Campaigns • Review and support the Art Direction and Production department from concept to execution of social media projects • Team coordination and project supervision
Event Producer | Founder of Fonè Lab (since 2021) In 2021, I founded Fonè Lab, a studio specializing in the production of private and bespoke events with a refined, contemporary aesthetic. I design and manage exclusive dinners, private parties, weddings, lifestyle events, and product launches, collaborating with cutting-edge suppliers in areas such as venues, food, set design, styling, and technology. I oversee every phase of the event: from concept development and presentations (including renders and floor plans) to site inspections with clients and vendors, supplier selection and coordination, and on-site supervision during setup, the event itself, and dismantling. I also handle budgeting, cost estimates, purchase orders, final reconciliations, and production planning tools such as timelines and gantt charts. Event Producer | Fondatrice di Fonè Lab (dal 2021) Nel 2021 ho fondato Fonè Lab, uno studio specializzato nella produzione di eventi privati e su misura, dal gusto ricercato e contemporaneo. Mi occupo della progettazione creativa e organizzativa di cene esclusive, feste private, matrimoni, eventi lifestyle e presentazioni di prodotto, collaborando con fornitori all’avanguardia in ambiti come location, food, allestimenti, set design e tecnologia. Seguo ogni fase dell’evento: sviluppo concept e presentazioni (con render e planimetrie), sopralluoghi con clienti e fornitori, selezione e gestione dei partner, presenza in loco durante allestimenti, evento e smontaggio. Gestisco budget, preventivi, ordini e consuntivi, oltre alla redazione del piano di produzione e strumenti di project management (timeline, gantt).
• Social Media Management • Digital Content Creator • Plan & Development of Editorial Plan • Copywriting • Monitored social media, posted content, and moderated community interactions to drive engagement and maintain a positive brand presence my team's clients: - Pollini, ICEBERG, Iceplay, Hi Production (Prada Journal), SPOTTI Milano, SEM Edizioni Milano
I worked in the Digital Communication department at Ermanno Scervino and was responsible for the following tasks across various areas: Social Media • Developed and managed brand image across key social media platforms • Created and executed editorial and strategy plans in alignment with the press office and brand tone of voice • Produced creative social content, including special projects, videos, shoots, gifs, and graphic layouts • Managed live social media coverage during fashion shows, including real-time posting, behind-the-scenes content, audience engagement, and coordination with the team to ensure brand visibility across platforms • Copywriting for posts and campaigns • Managed social media presence by monitoring platforms, posting engaging content (using Hootsuite), and moderating community interactions to enhance brand engagement and maintain a positive online environment • Utilized basic digital tools for performance analysis and tracking Graphic/Web Design • Designed and produced graphic content, look books, invites, and post-production materials • Created web graphics for the company website • Managed basic website updates using Filezilla and WordPress Art Direction and Production • Supported art direction and production of photo and video content
Stylist and Art Direction for editorial photoshootings - FASHION EDITORIALS on Design Scene Magazine, and Kaltblut Magazine - CAMPAIGN, for “Befitting Showroom” Milan - CAMPAIGN, for “Marcoliani Woman” F/W 16-17 Milan