Stuttgart Region
Driving Business Growth, International Expansion & Turnaround Strategies With extensive experience leading consumer goods and retail companies, I specialize in business transformation, international growth, and performance optimization. My leadership spans Europe and the Middle East, managing complex multinational operations, restructuring organizations, and executing international market expansions. Key Expertise: P&L Management – Leading businesses with revenues exceeding €100M International Expansion & Market Development – Managing operations across multiple European markets and beyond Business Turnaround & Organizational Restructuring – Driving profitable transformations Consumer Goods & Retail – Expertise in FMCG, B2B, B2C, direct sales and multi-channel distribution Private Equity & Family-Owned Businesses – Leading post-acquisition growth & integration Multicultural Leadership – Managing diverse, high-performing teams across different regions 5 languages spoken: German, English, French, Spanish, Luxembourgish mother tongue
ASB Greenworld GmbH is the retail division of ASB Group, a family-owned business founded in 1957 and now led by its second generation. Headquartered in Stuttgart, Germany, ASB has developed into one of Europe’s leading producers of private-label substrates, fertilizers, and plant care products for major DIY and garden centre retailers.
Managing Partner | Boutique Advisory | Consumer Goods | Family Businesses & Private Equity I partner with shareholders, boards, and executive teams in Consumer Goods at moments that matter most—growth acceleration, transformation, and value creation. My work sits at the intersection of family ownership and Private Equity discipline, navigating complex multi-channel environments (retail, wholesale, e-commerce, DTC) and international expansion. I combine board-level strategic insight with hands-on execution, often operating alongside management teams or stepping into roles comparable to outsourced executive leadership. Selective. Discreet. Impact-driven.
Set-up team and development of the French subsidiary in start-up mode. Buy & build : post-merger integration of an acquired company in household and personal care products, including warehouse.
Lead transition from direct selling model to omnichannel company in Germany & Austria Launched the Tupperware brand in food retail in Germany and Austria: +€2.5m revenue in 9 months Restructured the direct sales distributor network from 150 to 80 A-distributors Grew the online sales through own webshop tupperware.de: 15% of total company sales
Achieved keeeper turnaround after Mutares acquisition. Turnaround plan implemented resulting in positive EBITDA in year 2 after acquisition Turnover growth 2020: +10% New product introduction: 7M€ turnover Identification of 3 new add-on targets for a „buy and build“ strategy Lauch of the « Eco-line » range with 100% recycled materials Deep restructuring of the sales team in DACH/F/Benelux Culture change, lead through defined targets following KPI‘s