Utrecht, Netherlands
My work focuses on E-commerce, Retail Readiness, Content and Retail Media, with a focus on marketplaces, including Amazon, and retailer platforms. What I enjoy about e-commerce is the variety and the way different disciplines come together to drive product performance online. I look at the full e-commerce customer journey. A strong foundation starts with Retail Readiness: ensuring that product content, SEO, product information and presentation meet both shopper needs and platform requirements. From there, the focus is on creating relevant visibility, both organically and through paid media, while delivering a strong shopping experience. Within Retail Media, I focus on the strategic use and optimisation of paid media to reach the right shoppers at the right moment. Retail Readiness and Retail Media work hand in hand. Strong content and discoverability create the foundation, while paid media helps bring relevant shoppers to the product. My approach is creative, commercial and analytical. I enjoy combining content and consumer insights with data and performance, and I strongly believe in collaboration. Working with agencies, Amazon and local marketing and sales teams, for example, brings together different perspectives and expertise. My strength lies in combining Retail Readiness, E-commerce, Content, SEO and Retail Media, with the full customer journey as the starting point.
- Contact met sponsoren - Marketing - Public relations
- Coördineren van een sportkamp - Leidinggeven aan het team begeleiders - Contact houden met kantoor - Aanspreekpunt zijn voor de ouders - Opstellen van een programma voor in de pauzes