Biel, Berne, Switzerland
In my collaborations with clients, I emphasize the significance of strategic positioning as one of our primary goals. I firmly believe that positioning is about identification and context. Alongside people, I consider design as a holistic innovation factor, and collaborations are central elements in my approach. Together, we work to craft solutions that are not just services but self-sustaining innovations capable of enduring into the future. Furthermore, curation plays a crucial role in selecting and presenting relevant content, ideas, and experiences that resonate with our audience. Through careful selection and presentation of content, we create sustainable relationships between brands and consumers built on trust and authenticity.
Economic and cultural relevance are our top priorities. Design is regarded as an innovation process that creates sustainable socio-economic added value. The competition, which takes place every two years, is aimed at enhancing the significance of Swiss design. With our reach-out activities and activation networking we are connecting the dots and therefore the stakeholders within the creative industries and industries. Prizes are given to innovative products as well as to research studies, processes, concepts and projects in all relevant areas and markets. The network comprises a highly multidisciplinary young talents, trademark brands, production companies and institutes.
Swiss Design Association represents professional designers, studios and design-driven Swiss brands
// Define communications strategy with head of marketing and art director during re-positioning phase to re-gain design notoriety in the brand communication and eventually image // Align global messaging and CD/CI // Reach-out campaigns // Develop, adapt and imply the marketing-communication plans with the subsidiaries and agents // Internal and external change management // Organize international key events and build new partnerships with the international design scene // International media-buying for umbrella campaign // Re-built and lead the team (2D and 3D).