Prague, Prague, Czechia
I’m an eCommerce professional experienced in managing digital platforms, optimizing user journeys, and driving online revenue for both fast-moving innovation environments and global brands. I combine business thinking with hands-on execution, working comfortably at the intersection of strategy, UX, and data. My background in Sales taught me how to work with stakeholders, shape clear narratives, and translate needs into solutions. At Creative Dock, I expanded into eCommerce and Salesforce management, overseeing daily operations, improving platform performance, and running performance marketing activities with a strong focus on conversion, content, and user experience. In my current role as an eD2C Manager for L’Oréal Luxe, I focus on delivering high-performing direct-to-consumer experiences across countries. I work with budgeting and forecasting, optimize website performance, analyze sales data, ensure brand consistency, and identify growth opportunities that strengthen both customer engagement and commercial results. My skill set includes Salesforce Commerce Cloud, HTML basics, Google Analytics, performance marketing, CRO, SEO fundamentals, eCommerce operations, content management, and data-driven decision making. I enjoy improving processes, collaborating with teams, and building online experiences that actually work.
Management and optimization of direct-to-consumer (eD2C) channels across CZ/SK/HU for L'Oréal Luxe brands, delivering exceptional online experiences in the digital space, driving customer engagement and sales growth. Day-to-day tasks: - Drive online sales and identify growth opportunities, - Optimize website performance and user experience to increase conversions, - Develop and implement eCommerce plans aligned with brand goals, - Analyze sales data, identify trends, and drive revenue growth, - Ensure brand consistency and create engaging content across platforms.
As an eCommerce Specialist, I was responsible for: - Overseeing the day-to-day operations of the e-commerce platform, ensuring a seamless and user-friendly experience, - Understanding client's business needs and objectives, managing expectations, and ensuring project scope, timelines, and deliverables are aligned and agreed upon. - Collaborating with the IT team to implement website updates and improvements, - Managing product listings, ensuring accurate and compelling product descriptions, images, and pricing, - Collaborating with the marketing team to execute online marketing campaigns, including SEO, SEM, and social media, - Performance Marketing activities, - Optimising the online customer journey to maximise customer satisfaction and loyalty, - Addressing customer inquiries and concerns promptly, maintaining a positive brand image.
In the role of Business Sales Support, I was tasked with: - Managing and developing relationships with key clients, acting as their primary point of contact and trusted partner, - Working closely with clients to understand their business objectives, strategy, and long-term goals, proactively identifying opportunities for growth, - Producing and amending presentation materials in line with the client's needs and house-style, - Liaising and collaborating with key internal stakeholders to understand their requirements, and providing ideas for engaging themes and content, - Supporting C-level management with final presentations, strategic materials, and high-level client communications, - Ensuring the accuracy of opportunity tracking and reporting data, - Providing a consistent level of service excellence.
- Media buying (Google Ads, Meta) - A/B testing - Creative Strategy - Audience Targeting - Conversion Rate Optimisation