Warsaw Metropolitan Area
I'm a driven, resourceful digital experience professional with 15+ years’ experience of successfully leading teams and implementing complex digital projects in B2B and B2C environments. As a savvy technologist, I provide a bridge between business and technology, and drive change & growth with my extensive experience in digital marketing, content & web management, marketing automation, customer experience, SEM, CRM, social media, mobile and analytics. Currently, I am a Digital Experience Leader responsible for delivering integrated digital strategies for professional and business services. Acting as a digital consultant, I offer advice and guidance to the business on using technology for communication, product development and lead generation. Feel free to connect with me if you would like to discuss anything digital related or follow me on Linkedin & Twitter (@michalsza) #digital #martech #digitalmarketing #web3 #blockchain #digitalexperience #DCX #emergingtechnologies #AI
I have responsibility for a digital & online presence for PwC (corporate website, social media and digital channels) and act as a consultant to the firm in digital marketing technology & strategy. - Implement digital initiatives and integrate it into marketing strategy and business development initiatives. - Lead digital marketing team. - Work with subject matter experts across the firm to develop quality digital content to engage clients across all of channels and devices. - Share knowledge to educate and train 600+ partners and staff on how to raise their personal brand and win business through online & social media. - Promote and drive awareness key firmwide initiatives through online and social media. - Gather business requirements and transforming them into functional web landing pages and campaigns, in order to meet business objectives. - Community management and monitor of social media assets - achieving over 80K followers on priority accounts. - Drive countrywide adoption of marketing technology tools. Continual development of new technologies and opportunities. - Day-to-day management of key digital marketing operations within the firm.
Marketing, Communications, Business Development Department - SEO - PPC - Social media - Website management - Competitors intelligence - Strategy & growth - E-mail marketing - Web analytics - Online presence - Content managemnet
Marketing & Communications Department - Business events - PR - Alumni programme - Competitive intelligence - Relationship marketing - Event marketing - Market research - Online presence