Łódź, Łódzkie, Poland
E-Commerce Manager specializing in Global Expansion focused on continuing my journey as an Expert. Implementing marketing strategies for 13+ years at Many Mornings, PizzaPortal.pl, Glovo, Bank Smart and Bluerank Agency. Responsible for strategy, budgeting and coordinating Brand and Performance channels focusing on Analytics, Attribution and Data-Driven Optimization. Avid gamer, founder of cdkeys.cheap, NBA fan and an amateur drummer.
- Expanding Movino & Cariboo brands across 10+ countries in Europe - Organic & Performance Marketing for D2C and Marketplaces (Allegro, Amazon, Decathlon, CDiscount, BOL) - E-Commerce Optimization (Google Ads, META and Shopify A/B Tests) - Data-driven Website UX Improvements
- Self-founded and self-operated business idea. - Price Comparison Service for Digital Games and Prepaids for PC, PlayStation, Xbox and Nintendo. - Almost 100.000 products from more than 15 leading game e-commerces. - Data-Driven Performance Strategy mainly based on SEO, SEM, DV and solid Analytics/Attribution. - Around 200.000 monthly users across more than 60 countries worldwide.
- Leading marketing and e-commerce team of 15+ professionals. - Data-driven digital marketing strategy (1-2M PLN Budget / Month) for D2C and Marketplaces - Expansion to 10 new markets (+500% Sales YoY, 2M+ PLN Revenue outside PL / Month) - Main focus on Branding, Performance & Influencer Marketing
- Part of #1 Mismatched Socks brand in Poland - Data-driven digital strategy mainly based on SEO, SEM, Social and Marketing Automation - Leading e-commerce team of 5+ professionals and co-creating IT roadmap - In charge of European Expansion to new markets (10 new markets in 15 months) - Oustanding SEO Optimization (121% YoY Revenue Increase) - Focus on Google Shopping Automation (51% YoY Revenue Increase) - In-House Marketing Automation Implementation
- Part of the largest Food Delivery Holdings - Delivery Hero, AmRest & Glovo - Developed data-driven digital marketing strategy (1M+ PLN / Month) - Main focus on SEM campaigns and SEO On/Off-Site optimization. - European Search Award for Automation Project for Google Ads Campaigns. - Coordinated SEM, SEO, CRM, Social, Programmatic, Affiliation, Analytics channels (4+ team) - Strategic partnerships - KFC, Pizza Hut, Activision, G2A, VISA, PZU, Coca-Cola, Pepsi, BLIK, mBank. - Introducied Burger King brand to Online Food Delivery. - Led user migration project in the Glovo rebranding process.