Ireland
As a results-driven transformation leader, I specialize in driving digital innovation, leveraging advanced analytics, and delivering sustainable revenue growth. With over a decade of experience in FMCG across Europe, I have successfully led multi-million-dollar profit improvements projects, secured executive buy-in, and built high-performing teams. My expertise lies in: • Leading cross-functional digital transformation initiatives. • Creating advanced solutions in revenue growth management (RGM) and trade promotions. • Influencing C-suite stakeholders with compelling visions and strategies. Recognized by industry leaders as a visionary thinker, I thrive on solving complex challenges and shaping the future of automation and analytics. I am passionate about driving growth, empowering teams, and creating meaningful impact in every role I undertake.
• Currently leading the TPM system upgrade programme across 8 European countries, improving integration and operational efficiency through collaboration with cross-functional business and IT teams. • Designed and executed automation initiatives that reduced manual reporting inefficiencies by 30%, significantly enhancing operational agility. • Achieved executive buy-in for AI-driven pricing and promotional optimization trials across Europe, creating a scalable framework for data-led decision-making. • Built and coached a high-performing team of 3 RGM professionals, fostering a culture of continuous learning and analytics excellence.
• Directed profitability improvement projects in multiple European markets, delivering a €5M gross margin uplift through advanced analytics and strategic pricing frameworks. • Developed and implemented pricing corridor models to enhance negotiations with European buying groups, reducing pricing exposure by 15%. • Partnered with external analytics providers to scale math models across European markets, improving decision-making with model-led insights into pricing performance.
• Delivered €5M+ in profit improvements by optimizing pricing strategies and trade promotions in 4 European markets. • Automated pricing decomposition and revenue management tools, empowering teams with actionable insights. • Partnered with market leaders to train commercial teams, improving adoption of advanced revenue growth methodologies. • Delivered measurable value by integrating strategic pricing tools across multiple markets, enhancing execution consistency.
• Managed strategic pricing and portfolio premiumization initiatives, driving margin improvements and market share growth. • Partnered with marketing, sales, and finance teams to deliver business plans for over 10 brands, achieving €XM in incremental revenue. • Introduced process automation for demand forecasting and commercial planning, significantly increasing operational efficiency. • Designed profitability improvement strategies for mature brands, achieving sustainable growth in competitive markets.
• Supported strategic pricing decisions, customer negotiations, and established S&OP processes. • Worked on pricing strategy for premium products, cost allocation between profit levels, and TPM systems. • Contributed to long term strategy development and successfully improved forecasting accuracy.
• Led large-scale price increases across multiple categories and supported strategic pricing analysis. • Focused on competitive analysis and pricing models, contributing to significant price increases and strategic decisions. • Promoted to more senior roles based on performance.
• Recognized for leadership and strategic thinking, driving growth in pre-filled display units. • Helped scale promotions and achieved +4% NNS growth while the UK market declined. • Received strong recognition for performance and talent development.
• Focused on improving margin performance for Nescafé by adjusting promotional strategies and scaling displays. • Contributed to a €500k margin improvement target and received a gold award for results.
• Streamlined reporting processes and introduced automation in key areas. • Focused on promotional optimisations, strategic analysis, and forecasting improvements. • Initiated projects that enhanced demand planning and regional budget models.