Michal Steinbach

Field Sales Manager HDMC EMEA bei Harley-Davidson Motor Company

Walldorf, Hesse, Germany

About

With over 15 years of experience in the motorcycle industry, I am a passionate and results-driven consultant specializing in service and customization for Harley-Davidson in the EMEA region. My mission is to provide premium service, parts, and accessories solutions that enhance both customer satisfaction and dealer success. With an in-depth understanding of the motorcycle industry and its organizational structures, I bring strategic insights and expertise to every project. Collaborating closely with Harley-Davidson dealerships and sales teams, I leverage strong communication, teamwork, and presentation skills to foster productive relationships and drive measurable results. My ability to adapt, learn quickly, and tackle challenges head-on has been proven time and again, allowing me to navigate complex situations and deliver impactful solutions. Beyond my core responsibilities, I am actively involved in developing market strategies to drive growth in the Parts, Accessories & Customization (PAC) segment across the DACH region. By identifying emerging trends and aligning them with business objectives, I ensure that Harley-Davidson remains at the forefront of the customization market. My passion for motorcycles extends beyond my professional role—I continuously explore new customization trends and apply them to my own motorcycle projects. Always striving for innovation and excellence, I am committed to shaping the future of the motorcycle industry through expertise, creativity, and strategic vision.

Experience

  • Field Sales Manager at Harley-Davidson Motor Company
    Jul 2025 - Present · 1 yr 1 mo

  • Consultant Service and Customization HDMC EMEA at Harley-Davidson Motor Company
    Jul 2025

  • Harley-Davidson Germany GmbH (16 yrs)
    • Consultant Service and Customization HDMC EMEA
      May 2017 - Jul 2025 · 8 yrs 3 mos

      - DACH Business Development - Service, Parts & Accessories - DACH Region Dealer Support with regular dealer visits - Product Customization Experience - Service Operations & PAC Feedback - Preparation of forecast for P&A products - Preparation and presentation of dealer shows in the PAC area - Responsible for steady growth in the PAC area - Management and processing of goodwill Budget and claims in the DACH area - Responsibility for executing recalls in the DACH region in collaboration with KBA, VWTA, and ASTRA - Planning and execution of short-term and long-term initiatives in the Parts & Accessories sector - Support at national and international events

    • Fleet Management Administration
      Feb 2014 - May 2017 · 3 yrs 4 mos

      - Administration and organisation of the car pool by Harley-Davidson Germany GmbH Headquarter - Management of leasing contracts - New car orders - Return of leased cars - Request the leasing offers - Damage handling with the insurance company

    • Sales Administration Motorcycles (Germany, Austria and Switzerland)
      Feb 2012 - May 2017 · 5 yrs 4 mos

      - Daily wholesale business (Point of Contact for Harley-Davidson Switzerland dealer network) - Processing of all dealers requests in terms of orders, delivery dates, releases and changes (for Germany, Austria and Switzerland Harley-Davidson dealers) - Data processing and execution of allocations, sales figures, dealer fills in coordination with the field team (Country Mgr, Market Operations Mgr and DM’s) - Participation at MAD and Sales meetings - Motorcycle price checking for DACH region