Amsterdam, North Holland, Netherlands
Global Consumer Engagement - Global Consumer Data Platform Tealium Audience Stream I collaborate with a great team based out of 6 locations as the global product owner of the consumer data platform (CDP) building unique internal and vendor-reliant solutions which enable hyper granular user segmentation and omnichannel personalization for adidas.
.com Site Tools - AB Testing, Personalization and product recommendations. Global owner of the third-party tool (Monetate) which enables site personalization, AB testing and product recommendations on all 37 adidas’ e-commerce domains. o Product owner: Owner of tool vision and strategy with internal (with adidas development team) and external (with Monetate development team) backlog management driving product evolution. Lead or support horizontal projects touching the above stated three pillars across the organization. o Vendor Manager: Success plan creation, vendor roadmap influence with quarterly business reviews. Accountable business owner of the status and vision of the contract. o Market Liaison: Manage stakeholder demand intake from the five key markets (US, EU, LAM, SEAPAC, EM), prioritize requests, provide onboarding, and drive upskilling sessions.
Travelling the world and exploring different cultures
- Analyzed financial data and annual reports of companies. - Converted unstructured data into structured data through an array of data mining and data reduction techniques. - Compiled reports by the efficient use of visualization tools and data aggregation. - Presented findings to the lead researcher.
Developed and executed creative marketing campaigns. Customer relationship management with clients. Helped align new innovations such as the Auto-Scaler and global traffic manager with company’s strategic position.
Motivated and managed the marketing team’s progress, designed creative campaigns, organized various events such as the TedX Talks Live Screening, 24H Business Game, IdeaLab and the Social Entrepreneurship Masterclass.
Developed the business (B2B, B2C). Was responsible for company’s digital strategy. Developed and maintained online content. Designed promotional material. Held customized pitch presentations of new laser machinery to potential clients such as the Mount Alvernia Hospital. .