Aarhus, Central Denmark Region, Denmark
Iโm a hands-on, results-driven marketing leader passionate about linking marketing activities directly to companiesโ revenue streams. I thrive at the intersection of strategy and execution. With a proven track record of launching and scaling marketing initiatives across commercial teams (marketing, sales, and Customer Success), I know how to attract leads, close deals, and secure customer satisfaction. ๐๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐บ๐ฒ ๐ผ๐ณ ๐บ๐ ๐ณ๐ผ๐ฐ๐๐ ๐ฎ๐ฟ๐ฒ๐ฎ๐: ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ฝ๐น๐ฎ๐ป ๐ฎ๐ป๐ฑ ๐ฝ๐ผ๐๐ถ๐๐ถ๐ผ๐ป๐ถ๐ป๐ด ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐: It is essential to align these two areas before executing the commercial strategies. I usually do this every 6th month. ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐: I specialize in crafting and executing comprehensive strategies that drive customer engagement, expand market share, and position brands as market leaders. ๐๐ผ-๐๐ผ-๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐: I develop and execute go-to-market plans for new consumer services and upsell products, aligning these with overall business goals. ๐ง๐ฒ๐ฎ๐บ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: I lead and mentor growing marketing teams, maximizing their potential and fostering a collaborative, innovative environment. ๐ง๐ต๐ฒ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ท๐ผ๐๐ฟ๐ป๐ฒ๐ ๐ป๐ฎ๐ฟ๐ฟ๐ฎ๐๐ถ๐๐ฒ: I oversee all the companyโs communication with the markets and customers, upholding the tone of voice throughout the customer journey. ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป: I ensure consistent messaging and brand positioning across all channels to strengthen market presence and customer connection. ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐ฎ๐๐๐ฒ๐ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: I oversee the development of high-quality creative assets, such as graphics, video, and more, leveraging in-house and external resources. ๐๐ฟ๐ผ๐๐-๐๐ฒ๐ฝ๐ฎ๐ฟ๐๐บ๐ฒ๐ป๐๐ฎ๐น ๐๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป: I work closely with Paid Performance, Organic Performance, and Tech teams to align on key initiatives and maintain strategic cohesion. ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ป๐ฎ๐น๐๐๐ถ๐: I analyze competitor activities and customer needs to keep marketing strategies relevant and impactful. ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป ๐๐ ๐ฒ๐ฐ๐๐๐ถ๐ผ๐ป: I lead multi-channel campaigns across digital, social media, email, print, and events to reach audiences effectively. ๐๐ผ๐๐-๐ฒ๐ณ๐ณ๐ฒ๐ฐ๐๐ถ๐๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ-๐ฑ๐ฟ๐ถ๐๐ฒ๐ป ๐ฏ๐๐ฑ๐ด๐ฒ๐ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: I always keep a tight budget that reflects the companyโs goal.
Driving strategic growth initiatives for companies transitioning from sales-led to marketing- and product-led growth. Covering positioning, MarTech operations, customer-centric messaging, and value-based campaigns. - Built a full MarTech infrastructure for a SaaS startup, including HubSpot implementation, ad platform integration, and website transformation into a value-driven experience. - Leveraging AI-driven insights for market research, campaign optimization, and automated content generation.
Plurafutura is a small publishing house specializing in books with a unique edge. Its focus is on works inspired by the many insights of psychology and on bridging the gap between psychological science and society by publishing books that surprise and inspire curiosity about understanding oneself and others.
Bizbrains provides a flexible B2B platform simplifying EDI and API integration complexities, allowing companies to manage all integration needs seamlessly. As CMO, my job was to modernize their marketing department and drive revenue through proactive marketing efforts. ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ถ๐ป๐ด ๐ข๐ป๐น๐ถ๐ป๐ฒ ๐ฃ๐ฟ๐ฒ๐๐ฒ๐ป๐ฐ๐ฒ Their new website was poorly built, lacked SEO, and was disconnected from advertising platforms like LinkedIn, Google Analytics, and Google Ads. Fixing these gaps was a priority. ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป Without product pages, Bizbrains had limited messaging around product benefits. I created a task force between the Marketing, Sales, and Product teams to create these descriptions and product insights, which fueled our website content pages with a lot of great new content that we could use in our communication on our social media pages. ๐๐๐ฒ๐น๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฝ๐ถ๐ฝ๐ฒ๐น๐ถ๐ป๐ฒ Bizbrains operates in a niche B2B integration sector, targeting companies that use EDI technology. Given our ICPโs size and the 95-5 rule, we built a demand engine focusing on the 5% actively seeking new solutions. We established a presence on high-intent platforms like Gartner and G2, generating our first lead within a week and gaining insights into potential customers. This data provided our telemarketing agency with an expanded list to boost lead flow directly to sales. I also leveraged data from various B2B analytical tools to further support our funnel. ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ Together with CS, we prioritized ongoing customer communication by initiating monthly product and market update emails. For the first time in five years, we hosted a customer event, fostering connections and knowledge-sharing with the Bizbrains team. My time at Bizbrains ended unexpectedly when the CEO departed, leading the founders to shut down the marketing department. I enjoyed working with talented colleagues and seeing our progress.
Gatehouse Maritime is a maritime data provider. Its primary solution empowers maritime guardians worldwide with unparalleled safety, order, and protection tools. The company also had a second brand, OceanIO, a data-as-a-service (DaaS) solution that helps the supply chain visibility industry track global containers, ships, and port statuses. As the Head of Marketing and executive board member, my initial task was to modernize the OceanIO brand's sales process, bringing in more leads and reducing the lead-to-customer time. Two months into my role, the board appointed a new CEO. He wanted to transform the old (but reliable) maritime surveillance platform into a modern SaaS solution with easy sign-up and onboarding processesโparallel to our ongoing work on OceanIO. Six months later, the CEO was replaced again, adding yet another SaaS product to my teamโs responsibilities. ๐๐ฒ๐ ๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐บ๐ฒ๐ป๐๐: โข OceanIO gained traction quickly, generating significant traffic and awareness within the first two weeks. โข Within two months, we received our first marketing-generated leadsโwhich had never been achieved before. โข We secured our first customer from marketing in the third month, reducing the Lead-to-Customer (LTC) duration by 90%.