Hamburg, Hamburg, Germany
International, senior executive with full P&L responsibilty, who has led and energized teams in Europe & Asia to increase profit by driving value through innovation and brand building. >20 years experience in mass & prestige beauty businesses, managing multi-brands, multi-category and multi-channel businesses at regional & local affiliate level. Open minded with an entrepreneurial attitude, combining financial rigour & analytics with strong sense of aesthetics & quality. Specialties: General Management, team leadership, marketing, sales, P&L management, brand and product launches, multi-channels, Europe, Asia
Growing and consolidating BIOEFFECT skincare retail and online businesses in Germany, France, Austria and Benelux.
Responsible for building a portfolio of beauty & wellness brands for International Markets, through own brand creation, collaborations and acquisitions. The brands will be performance, design and value based, with a Nordic Origin or a Scandinavian Soul and a commitment to being earth positive.
Developed and implemented strategy, business model and infrastucture for the launch of BIOEFFECT EGF SERUM in Germany, Austria and France. Positioned this highly-innovative skin serum, developed by Icelandic Bio-Technologists, in the super-premium skincare segment.
Responsible for P&L of €250M European business, including 8 affiliates, 800 employees, 20 brands; fragrance, skincare & colour categories. Created new European strategy, focusing on country & brand portfolio, distribution & pricing strategy, redeployment of financial & human resources and improving quality of in-market execution. Recruited & integrated top talent from world leading branded goods companies to lead affiliates and European team based in Geneva. Results: 20% net sales growth & profit improvement from break-even to double digit within 16 months.
Responsible for portfolio of 3 master brands (L'Oreal Paris, Garnier, Maybelline) and 6 product categories. Turned around the business by developing and implemented brand-focused strategy, increasing net sales by 40% over 5 years in mature market, to €60M. With local leadership team, transformed Division's culture from being process driven to brand & results driven.