Michael Schroder

Coates Product Specialist in MHE Management | I bridge the gap between the technical and the practical so our team doesn’t have to figure it out alone

Australia

About

I am a Sales & Rental Professional with a strategic mindset and a strong mechanical/technical aptitude. I specialize in delivering tailored solutions that drive results and foster long-term partnerships. My approach is rooted in clear communication, active listening, and decisive action—ensuring clients feel heard, supported, and empowered.

Experience

  • Product Specialist Material Handling at Coates
    Mar 2026 - Present · 4 mos

    •      Provide specialist product knowledge and support across Coates' MHE to assist customers in identifying the right solutions for their operational requirements •      Partner with the sales team to deliver technical demonstrations, product presentations, and site consultations •      Support the development and delivery of product training for internal staff and external customers •      Build and maintain strong relationships with key customers, suppliers, and internal stakeholders •      Monitor market trends, competitor activity, and product developments to inform strategic positioning •      Assist with tender responses, quotations, and commercial negotiations by providing accurate product and technical guidance •      Collaborate with national and branch teams to ensure consistent product messaging and customer experience

  • Sales Associate at Forkbiz
    Jul 2025 - Mar 2026 · 9 mos

    •      Worked within branch operations to provide solutions to customer requirements •      Sourced short-term rental stock and coordinated customer site relocations, advising on suitable MHE to improve OH&S and productivity •      Coordinated supply of peak-period short-term rentals •      Built customer relationships through solution-focused conversations targeting operator compliance, product damage reduction, and fleet productivity •      Maintained, developed, and grew the existing customer base Demonstrated an extensive product range of lift trucks

  • National Sales & Dealer Manager at Hyundai High Performance Forklifts Australia
    Mar 2024 - Feb 2025 · 1 yr

    •      Managed communication from a product and sales perspective with the Hyundai Forklift factory •      Assisted in setting pricing, exchange rates, and dealer pricing •      Grew and maintained the national dealer network •      Ensured dealers had all relevant, up-to-date information and drove continuous improvement •      Managed supplier agreements and coordinated sales demonstrations and dealer training •      Worked with key stakeholders to ensure smooth dealer interactions Worked through national tenders from pricing, presentation, demonstration, and customer interaction

  • National Wholesale & Product Manager at MLA Complete Forklift Solutions
    Jul 2019 - Feb 2024 · 4 yrs 8 mos

    •      Managed factory relationships with Logisnext (Mitsubishi & Nichiyu) and Heli •      Set pricing for internal staff and wholesale network •      Set wholesale targets and provided ongoing support to achieve them •      Managed key projects including freight and supplier agreements •      Managed procurement of international product and local suppliers, including weekly/monthly stocktakes •      Met monthly with MDs and senior management to outline targets and incentives •      Ensured all imported products met Australian Standards with full documentation •      Worked with National Spare Parts to ensure product line support infrastructure was in place •      Managed the National Sales Administration Team

  • Account Manager Key Account at Linde Material Handling Australia
    Mar 2016 - Mar 2019 · 3 yrs 1 mo

    •      Presented quarterly KPI reports to customers to maintain adequate service levels •      Sourced short-term rental stock and coordinated site relocations with MHE recommendations •      Delivered customer solutions focused on operator compliance, productivity, and optimal commercial outcomes •      Maintained and grew existing customer base, presenting quotations via PowerPoint