Doylestown, Pennsylvania, United States
I help growth-stage companies figure out why their marketing isn't working — then craft the plan, build the infrastructure, and execute. After 25 years across agency, platform, and brand-side roles, I've sat in every chair at the table. I know what it looks like when a company has creative energy but no strategic backbone. When media spend is running but the brand isn't pulling its weight. When the team is capable but nobody's connecting the dots. That's where I come in. As a Fractional CMO, I embed with leadership teams to do three things: build mindshare through sharper brand and positioning, establish credibility through proof that performs, and create velocity by aligning every channel so marketing compounds instead of just costs money. Not as a vendor. As a partner. 𝐀 𝐟𝐞𝐰 𝐭𝐡𝐢𝐧𝐠𝐬 𝐈'𝐦 𝐩𝐫𝐨𝐮𝐝 𝐨𝐟: → Led FoHSE's MJBizCon presence — 40×40 booth + lounge — and won Booth of the Year (peer-voted). Brand repositioning drove +17.74% site traffic and +41% form-fill-to-qualified-lead in 120 days. → Built Weedmaps × Jack in the Box — the first mainstream QSR × cannabis media partnership — delivering 2.64% CTR against a 0.8% benchmark and 9.7% social engagement. National press. CEO accolades. → Launched CCELL's first performance co-marketing program with Leafly. Reduced media costs 21%, delivered 295% ROAS. → Rebuilt Adaptaphoria's entire digital foundation — site, paid media, CRM, brand positioning — and grew email subscribers from 1 to 1,500+. My background spans M&C Saatchi, Hawke Media, Mediasmith, and Weedmaps, with brand experience across Beats by Dre, Viceroy Hotels & Resorts, SEGA, Alibaba, the LA Dodgers, and MTV. I'm also building in public around how I use AI — Claude, ChatGPT — to move faster, think clearer, and build better marketing infrastructure. If that's your kind of conversation, let's connect. 📍 Fractional engagements · Growth-stage companies · $10M–$40M revenue 🌐 rsnfld.com
RSNFLD is a fractional CMO practice for growth-stage companies that need sharper positioning, stronger brand infrastructure, and marketing that actually moves the business. I embed with leadership teams as a strategic partner — not a vendor. I assess what's working, diagnose what isn't, and build the strategy, systems, and creative direction to fix it. The framework I apply to every engagement: Mindshare. Credibility. Velocity. Do you own the conversation in your category? Is your positioning clear, differentiated, and worth trusting? Is your marketing converting? If the answer to any of those is "I'm not sure" — that's where we start. Current and recent engagements span B2B, CPG, cannabis, and emerging tech — including Fractional CMO for a global horticultural lighting leader, a functional beverage brand, and a global vape hardware manufacturer. 𝐂𝐨𝐫𝐞 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬: Brand strategy · Go-to-market · Demand generation · Media planning and buying · Creative direction · Team and agency alignment
Working with the founder to launch Cannabis Now Agency — a consultative and fractional CMO practice serving founder-led and PE-backed companies ($10M–$100M+) in highly regulated markets. CN Media is a globally recognized print, digital, and events platform with deep credibility in the cannabis industry. The agency extends that reach into strategic marketing services: helping growth-stage operators build mindshare in contested categories, credibility with retail buyers and consumers, and velocity through GTM execution that actually converts. Senior marketing leadership. No full-time overhead. Built for operators who are already in market and need to move faster.
FoHSE is a global leader in horticultural lighting and controlled-environment agriculture — trusted by commercial growers and cultivators who demand performance and ROI. Brought in as Fractional CMO to lead brand evolution, demand generation, and go-to-market strategy. In the first 90 days: tightened the brand story, rebuilt lead quality and tracking, optimized spend across channels, and led the company's flagship MJBizCon presence — a 40×40 booth and lounge experience that won Booth of the Year 2025. Building the marketing infrastructure that supports sales, not just awareness.
CCELL is a global leader in vaporizer technology. Hired by the Global CMO to build and lead their first co-marketing performance program in the U.S. Reduced cost by 21% and delivered 295% ROAS on media investment within 90 days.
Weedmaps (Nasdaq: MAPS) is the leading marketplace and technology platform for cannabis consumers and operators. Recruited to lead key accounts in emerging markets, elevated to Sr. Client Partner, Commercial Partnerships. Developed and executed Weedmaps' first mainstream media campaign — a full-scale integration with Jack in the Box, built alongside Dentsu and TBWA\Chiat\Day. The campaign significantly outperformed benchmarks: 2.64% CTR (vs. 0.8% industry standard), 9.7% social engagement rate, 1.08M+ impressions, national press coverage, and accolades from the Jack in the Box CEO.