New York City Metropolitan Area
With over 14 years in Product Management spanning media, ecommerce, and digital payments, I bring deep expertise in mobile app development, user-centered design, and scalable technology. At Amazon, Nike, and Emirates Airlines, I've led initiatives that drove app engagement and monetization, removed friction, and introduced data-driven personalization and seamless offer experimentation—all of which resulted in substantial revenue growth and enhanced customer loyalty. Known for building and leading high-performing teams, I excel at fostering cross-functional alignment and creating agile, customer-centric roadmaps that deliver impactful business outcomes. Superpowers: Leading, mentoring and scaling high performing teams. Hypothesis driven product management. Distilling diverse data into actionable tests & business success. eCommerce problem discovery, with a focus in search, browse and consumer application optimization. Improving search relevance using Elasticsearch, Solr and Lucene technologies. User Centric Design, Growth Strategies, Business Process Design & Optimization, Go to Market, Product Marketing, Business Transformation, Strategic Planning. Defining & designing taxonomy for ontological meaning. Recommendations and personalization engines using AI & ML.
Expanded remit to include Audible's Retail expansion efforts. Our mission across Payments and Retail is to reduce the distance from Desire to Listening through improved purchasing experiences, monetization and payment option access.
As Director of Product Management with Audible for in-app payments, monetization and acquisition at Amazon, I drive growth and innovation in purchasing experiences across web and app ecosystems. My work focuses on building seamless, customer-centric solutions that reduce friction and deliver measurable impact. In addition to leading high-impact initiatives, I am an experiment bar raiser (training) passionate about coaching and developing teams. I thrive on solving complex customer problems through iterative development, strategic partnerships, and a relentless focus on delivering value.
At Dapper Labs, I led the product management and design teams, overseeing a 20+ person organization responsible for some of the most iconic NFT digital collectibles. Combining cutting-edge blockchain technology with fan-first experiences, my team delivered groundbreaking products at the cutting edge of fan engagement. - Defined and launched NFL ALL DAY, achieving nearly 1M transactions from 100K collectors in the first three months. - Managed NBA Top Shot, the largest NFT digital collectible at the time, revolutionizing how fans interact with basketball. - Delivered La Liga’s licensed product, Golazos, and UFC Strike, expanding into new markets and sports ecosystems. - Developed on-chain NFT solutions with verifiable authenticity, randomized pack drops, and a seamless pipeline from NFL Films weekly highlights to unique, high-quality digital collectibles.
At Nike, I led member growth initiatives, managing a team of seven to enhance customer engagement across web, app, and in-store experiences. By integrating digital and physical touchpoints, I helped transition Nike from anonymous retail data to personalized, high-margin commerce experiences. - Developed the app ecosystem across Nike core commerce app, Run Club, Training Club, and SNKRS to optimize role of each for acquisition and retention, leading to 3x higher retention and more efficient acquisition spending. - Developed "High Touch Benefits" introducing net new capabilities like Buy Online Pickup In Store (BOPIS), Buy Online Return In Store (BORIS), Buy In Store Return Online, boosting retention and conversion rates globally. - Defined new ways of working with geography, category, and store teams for cross-functional alignment.
- Defined and scaled a new category across Europe, leading to 4m listings in under a year. - Hired and developed a world class team of Product Managers, Product Marketing Managers, and Analysts. - Established a cross-company product practice