Michael J. Prichard

Founder & CEO @ Shift AI | GreenlightByShift.com

Charlottesville, Virginia, United States

About

Serial founder and CEO of Shift AI (ShiftHQ.ai) in Charlottesville, VA, crafting products that enhance human creativity and intelligence. Previously founded Metis Machine/Skafos.ai (MLOPs and Vector Search) and WillowTree Apps, which was acquired by Telus International in January 2023 after achieving multiple Inc. 500/5000 listings. Currently advising founders and executives through Ava Whitney (AvaWhitneyHQ.com), while serving as advisor to AdGrab and VetScore. Outside tech, I'm an auto racing enthusiast working on converting a 1985 VW Cabriolet to electric, enjoying global travel with family, and bass fishing with my son. Open to connections and always happy to help fellow entrepreneurs.

Experience

  • Founder & CEO at Shift AI
    Jan 2024 - Present · 2 yrs 6 mos

  • Managing Partner at Ava Whitney
    Jun 2022 - Present · 4 yrs 1 mo

    Start-up and Digital Agency business management, accounting, HR, recruiting and retention advisory services.

  • Co-Founder at VetScore
    Apr 2020 - Present · 6 yrs 3 mos

    VetScore - modernizing the way service members prepare for their VA claims. You bring your records, we supply the expertise and technology, and together we'll make them accurate and ready for your VA disability claim. All at a fraction of current market costs!

  • Advisor at Simple Thread
    Feb 2023 - Dec 2025 · 2 yrs 11 mos

  • Founder & CEO at Skafos, LLC
    Jan 2017 - Jun 2022 · 5 yrs 6 mos

    Skafos.ai (formally Metis Machine) helped online retailers improve sales, increase basket size, and authentically connect with their shoppers through interactive visual shopping, AI, and real-time personalization.