East Brunswick, New Jersey, United States
Marketing and sales leader with a track record of driving growth across healthcare, education, and home services. Currently leading marketing strategy and revenue operations for a residential electrical contractor in Central New Jersey, where I focus on lead generation, local SEO, and building systems that turn leads into booked jobs. My background includes over a decade in education as a special education teacher and instructional supervisor, followed by roles in pharmaceutical sales (consistently exceeded quota at Curexa), medical device sales, and life science staffing. I also independently built and manage a real estate investment portfolio (2012 - Present). What I bring to the table: proven ability to build and close sales pipelines, strong relationship-building skills that open doors with hard-to-reach decision-makers, and a talent for training teams on objection handling and sales processes. I'm skilled at analyzing competitive markets, identifying opportunities others miss, and adjusting strategy to win. Whether it's optimizing Google Local Services Ads, coaching a CSR through a tough sales call, developing pricing strategies with field teams, or building lead conversion systems from scratch, I approach everything with the same mindset — understand the numbers, build the system, execute with discipline.
Lead marketing strategy and operations support for a licensed residential electrical contractor serving Central New Jersey. Focus on lead generation, local search optimization, and sales infrastructure to support company growth. ✔Manage digital marketing channels including Google Local Services Ads, PPC, and SEO across multiple service areas ✔ Optimize Google Business Profile and local search visibility to drive qualified inbound leads ✔ Develop call handling systems and training materials to improve CSR booking rates ✔ Track marketing performance and ROI across lead sources to optimize spend allocation ✔ Support field team with sales processes, job costing analysis, and capacity planning ✔ Build and maintain citation profiles, review generation systems, and online reputation management
✔Purchased, managed, renovated, and successfully flipped a residential property, generating over $200K in profit upon sale (2017–2022). ✔Served as property manager during ownership, overseeing maintenance, tenant relations, budgeting, and operational decision-making. ✔Currently manage an active portfolio of residential investment properties, with over $400K in combined equity growth. ✔Handle financial management, rent collection, vendor coordination, maintenance planning, and long-term asset value strategies. ✔Experienced in real estate transactions, market analysis, and executing value-add improvements to maximize ROI.
Marketed and promoted the company’s job fairs and job board services for Life Science professionals in the Pharmaceutical, Biotechnology and Medical Device industries. Managed and maintained sales reports, pipelines and forecasts. ✔ Built a book of business consisting of national clients through cold-calling and lead generation representing 90% of total revenue. ✔ Identified, qualified, called on, and established long-term business relationships with life science employers. ✔ Farmed existing client accounts to identify new opportunities and maximize staffing sales. ✔ Attained 90% to team goal for 3rd job fair in 2023. ✔ Achieved 100% to team goal for 2nd job fair in 2022. ✔ Attained 90% to team goal for 1st job fair in 2021. ✔ Consistently generated profitable sales revenue while meeting goals and quotas.
Marketed and promoted traditional pharmacy products as well as compounding creams and medical devices. Targeted physician offices in New Jersey, New York, Illinois, Texas, Pennsylvania, and Connecticut. Call points included urologists, primary care physicians, oncologists, OB/GYNs, and endocrinologists. ✔ Opened new territories in New York, Illinois, Texas, Pennsylvania, and Connecticut. ✔ Successfully launched new products including Evzio (injectable), compound pain products, and various other products in the male and female urology business. ✔ Increased sales quarter-over-quarter for the pharmacy by an average of 14%. ✔ Attained 78% to goal, generating over $177K in profit, YTD 2021. ✔ Achieved 106% to goal, generating over $174K in profit, FY2020. ✔ Attained 152% to goal, generating over $202K in profit, FY2019. ✔ Achieved 203% to goal, generating over $201K in profit, FY2018. ✔ Attained 161% to goal, generating over $225K in profit, FY2017.
Consulted with clientele regarding fitness management programs including exercise, weight management, functional training, nutrition, and personal training programs. ✔ Built client base through self-promotion, networking, conducting fitness assessments, and demonstrating the value of and selling personal training valued at $92-$105 per session. ✔ Delivered customized programs through one-on-one guidance through safe and proper exercise techniques. ✔ Attained 12 new clients through cold calling within the first 9 weeks totaling over $10,000 in sales. ✔ Awarded Sales Rep of the Month in February 2016 for being quickest to quota for rookie class.