Michael Pedratscher

PLASTON & BONECO AG Switzerland

Dornbirn, Vorarlberg, Austria

About

Experienced global sales & marketing executive with 30+ years of driving growth, revenue, and customer loyalty for iconic brands such as Harley-Davidson, IBM and Gantner, driving revenue, loyalty and market expansion. Most recently, I have led global sales as CSO at BONECO AG, and from October 2025 I will join Plaston AG as Sales Manager in a operational & strategic role – focusing on growth, partnerships and innovation. Beyond corporate leadership, I share my expertise as a lecturer at the University of Applied Sciences Vorarlberg, teaching international business and project management to the next generation of leaders. In addition to my corporate leadership journey, I have been active as an entrepreneur and partner in business development since 2015 – supporting companies in transformation and growth. Projects include building fashion B2B agencies in New York and Zürich, working with renowned brands such as Jacob Cohën, Paul & Shark, Tagliatore and more. Passionate about brand strategy, internationalization, and impactful collaborations, I bring together corporate scale experience with entrepreneurial agility. Open minded to connect and exchange ideas on how to drive growth and transformation together.

Experience

  • Business Development Manager | Sales Strategist | Marktanalyse & Wachstum | Dozent at PLASTON
    Oct 2025 - Present · 10 mos

  • BONECO healthy air (On-site)
    • Key Account Manager
      Oct 2025 - Present · 10 mos

    • CSO - Global Head of Sales
      Jun 2024 - Sep 2025 · 1 yr 4 mos

  • FHV - Vorarlberg University of Applied Sciences (8 yrs 10 mos)
    • Thesis Supervisor / Bachelor Thesis Supervisor
      Jun 2025 - Present · 1 yr 2 mos

      Betreuung und fachliche Begleitung von Studierenden bei der Planung, Durchführung und Auswertung ihrer Bachelorarbeit.

    • Dozent im Studiengang Internationale Betriebswirtschaft / Lehrveranstaltung Projektmanagement
      Nov 2023 - Present · 2 yrs 9 mos

      Dozent im Studiengang Internationale Betriebswirtschaft mit Schwerpunkt Projektmanagement

    • Dozent im Studiengang Internationale Betriebswirtschaft / Business Consulting Challenge
      Oct 2017 - Present · 8 yrs 10 mos

      Dozent im Studiengang Internationale Betriebswirtschaft / Studienveranstaltung Business Consulting Challenge

  • CEO - PMC Consulting at PMC - Consulting
    Jan 2015 - Present · 11 yrs 7 mos

    Markenerlebnis | Unternehmensentwicklung | Digitalisierung | Mensch

  • Member of the Board & Senior Management Partner at BRIDGE Management Group AG
    Apr 2017 - Present · 9 yrs 4 mos