Zurich, Zurich, Switzerland
Hi, my name is Michael Otto and I have the best job in the world: I get to tell stories! I am convinced that brands need stories to remain successful over time. For this reason, I try to think in terms of stories in every project. For me, the following principle applies in brand management: "Marketing is like asking someone out on a date. Branding, on the other hand, is the reason to say yes." But besides brands, people also have their own stories. And mine is that I simply love to create. Be it through photography, text or music. That's how I always come up with new ideas in new forms, which inspire me every day anew and motivate me to keep going. Would you like to know more? Feel free to contact me!
- National "brand hero" for the Swiss NSO including CI / CD governance - Creation and approval of marketing assets as part of the corporate design - Responsible for the employer & employee branding of Canon Switzerland including ensuring the sustainability concept - Spokesperson in public relations for B2C products and campaigns - Responsible for local campaigns and events with a broad impact for ITCG department - Managing collaboration with ambassadors, influencers and content creators
- Responsible for strategy development and positioning of the Brack.Alltron brands - Brand management including ensuring CI/CD compliance in the company - Development and management of innovative advertising campaigns (online, print,(D)OOH and TV) in cooperation with creative agencies - Initiation and interpretation of market analyses with regard to consumer perception
- Responsible for media planning and booking of advertising measures - (Partial) project management in the areas of campaign planning, brand management and advertising design - Advice to internal stakeholders on brand and media issues - Management of creative and advertising agencies as external service providers
- Content responsibility for various online and print communication channels for the brands BRACK.CH (B2C) and Alltron (B2B) - Editorial product responsibility for the largest BRACK.CH newsletter with > 500,000 subscribers - Partial project responsibility for the "BRACK.CH Test Force" advertising campaign and the "Pop-Up Store 2018" project in Zurich, Switzerland