Greater Dublin
Experienced B2B marketing leader. Specialist in building high-performance teams, leveraging marketing technology and developing international markets. Data and results driven. Specialties: Growth marketing, market development, marketing technology, demand generation and Account Based Marketing (ABM).
Lead global marketing at Tines. Responsible for demand generation, field marketing, content and communications, sales development and partner marketing. Tines is an intelligent workflow platform trusted by leading companies to automate important work across their security and IT teams. Companies such as SAP, MongoDB, Databricks, Mars, and Reddit use Tines for their most important workflows. Co-headquartered in Dublin and Boston, Tines has raised $272M from investors including Goldman Sachs, SoftBank, Felicis, Addition, Accel, Activant, Blossom Capital, and Lux Capital.
Independent advisor and consultant to technology startups and growth-stage companies on go-to-market strategy, marketing leadership, and demand generation. From May 2022 to August 2023, operated as a full-time consultant providing interim CMO and marketing leadership support. Since 2023, continue to advise a small number of companies. Selected clients include: • Grokker — Series B employee wellbeing platform for large enterprises • Boundless — seed-stage global employment platform (acquired by Payoneer) • Arist — Series A workforce learning platform • Mightier — Series B health-tech company focused on children’s mental health
Backed by leading investors including Andreessen Horowitz (a16z), Rally and Blackrock, AnyRoad is trusted by brands like Budweiser, Honda, Michaels, and Tabasco to manage and measure the impact of their experiential marketing. First marketing hire. Built the Marketing and Sales Development teams at AnyRoad.
Optimizely (acquired by Episerver / Insight Partners in 2020) Optimizely is a digital experience, experimentation and personalization platform used by companies to test, optimize, and improve digital products and customer experiences. Supported ARR growth beyond $100M through global demand generation and account-based marketing programs across net-new acquisition, expansion, and cross-sell. Led the global Demand Generation organization spanning campaigns (demand generation, ABM, customer engagement), content, growth marketing, field marketing, and global events. The go-to-market model was primarily enterprise-focused, with additional support for mid-market and freemium (product-led) offerings. Marketing programs targeted multiple buyer segments including marketing, growth, product teams, and developers.
Led global demand generation and marketing operations for Quantcast, an advertising technology company specializing in audience measurement and real-time advertising. Responsible for pipeline generation, global marketing programs, and marketing technology. Managed a distributed team and a substantial multi-channel demand generation budget.
Built and led the demand generation and sales development teams for Quantcast in EMEA. Part of the launch team for Quantcast’s Dublin office and expanded marketing programs across six markets.