Michael Mücke

Growth Consulting | Motorsports | Investor | Start-ups

Greater Munich Metropolitan Area

About

Steering Mücke Roth & Company, my expertise lies in guiding organizations through the intricacies of digital transformation and fostering innovative business models. With a focus on strategic solutions, my work empowers clients to unlock growth and navigate the digital economy's complexities. At our venture unit, our team partners with startups, providing mentorship and investment to propel digital business models to success. Our approach is anchored in a solid foundation of business consulting and strategy, honed over two decades of dedicated industry engagement. The drive to innovate and learn propels my frequent contributions as a speaker and writer on digital strategy and entrepreneurship. Fluent in German, English, and Spanish, I leverage a global perspective to support our clients and investments in achieving their ambitions.

Experience

  • Board member | Investor at nyris GmbH
    2025 - Present · 1 yr 7 mos

    nyris provides AI-powered visual search technology that enables users to find products and spare parts instantly using images, text or barcodes. Its platform delivers fast and highly accurate identification, even in complex product environments. By integrating seamlessly into e-commerce and after-sales processes, it improves efficiency and customer experience. The result is higher conversion rates, reduced service effort and a smarter search experience.

  • Board member | Investor at NIMMSTA
    2023 - Present · 3 yrs 7 mos

    NIMMSTA digitizes and optimizes intralogistics processes through an integrated ecosystem of smart wearable hardware, intuitive visual guidance and real-time analytics. By guiding warehouse employees hands-free through picking and logistics tasks, the solution increases productivity while reducing errors.

  • Founder / Managing Director at Mücke Roth & Company
    Jan 2002 - Present · 24 yrs 7 mos

    Management Consulting within digitalization, digital transformation and innovative business models

  • Managing Director at Mücke Ventures
    Jan 2013 - Present · 13 yrs 7 mos

    Business Angel Investments in digital business models

  • VP Sales & Marketing at ub-mobile S. A.
    Jan 2000 - Sep 2002 · 2 yrs 9 mos

    Provider of location based services on mobile devices