New York, United States
Chief Marketing Officer (CMO) and General Manager classically trained in brand management. NYU MBA with 19 years of diverse leadership experience, including leading both iconic brands and startups in science, health & wellness, and tech. P&L owner, DTC and e-commerce expert, brand builder and marketing strategist, social media connoisseur, and team leader. Passionate about brand and product management, digital marketing, e-commerce, technology, entrepreneurship, and people development. Connector. Certified Personal Trainer (CPT NCCA). Knicks season ticket holder. Sushi enthusiast. Let's connect!
Miami-Fort Lauderdale Area
NOVOS VP (second in command). Started as head of marketing, then promoted in Jan 2023 to lead marketing, sales, and HR in expanded role as VP of Growth. P&L responsibility overseeing all commercial business including paid, earned, owned, and social media; GTM strategy; CPG innovation; market research & consumer insights; wholesale; partnerships; and recruitment. Direct reports include SBM, BM, ABM, contractors, and agencies. NOVOS is a fast growing VC-backed longevity company and is the only solution designed to address the 12 scientifically proven root causes of aging. NOVOS' ecosystem empowers consumers to understand how to slow down their aging and revitalize their cellular health to intelligently be #YoungerForLonger. Based on pioneering longevity research, each ingredient in our products, Core and Boost, is proven to precisely target one, if not more, of the ten root causes of aging. But they’re even more powerful combined – together, they work synergistically to effectively slow the entire aging process at a cellular level. Distilling the latest innovations in longevity into one daily routine, NOVOS helps your body build the best possible foundation for a longer lifespan. So you can tap into your most vital self today, and maintain it well into the future. NOVOS Mission: Making the latest scientific advances in longevity accessible and achievable for all.
Marketing lead in health & wellness tech. Own 360° marketing plan across paid, shared, and owned media, along with DTC e-commerce. Launched the first consumer product, Cove. Direct reports include a brand manager (CRM & growth), an associate brand manager (social & influencer), a marketing intern, and 3 agencies (media, search, influencer). Feelmore Labs is post Series B and is a health and wellness technology company pioneering a new category of wearable devices that improve lives by training and tuning the nervous system to help people feel and perform better every day.
Head of marketing at F-Factor®. Led a team of 4 direct reports (BM and ABMs) and 2 indirect reports, 3 contractors, and multiple agencies (AOR VMLY&R) across strategy, creative, production, media, and PR. Oversaw product and brand management for all consumer packaged goods for the lifestyle brand. Accelerated triple digit growth of 8 figure annual revenue and managed multi-million dollar marketing budget, driving a 360° national campaign.