Greater Philadelphia
Dynamic professional with extensive experience in finance, accounting, operations and marketing. Strong analytical skills with data driven success in growing revenue and controlling expenses. Team-player, skilled at working and collaborating with people at all professional levels. Adept at creating and implementing processes that decrease costs, improve productivity and increase profitability. Strong business acumen with exceptional communication and overall people skills. Areas Of Expertise: ✪ Policies & Processes | ✪ Leadership & Growth | ✪ Strategic Planning & Analysis | ✪ Problem Solving & Resolution | ✪ Online Marketing | ✪ Financial Reporting | ✪ Performance Management | ✪ Customer Relations & Retention | ✪ Data Analysis | ✪ Business Intelligence | ✪ Contract Negotiations | ✪ Budget & Expense Control Technical Expertise: ✪ MS AX, Office | ✪ MS SQL Server | ✪ Teradata | ✪ Oracle SQL Developer | ✪Adobe Analytics | ✪ Tableau | SAS | ✪ SAP Business Objects | ✪ Kofax Kapow w/ Design Studio | ✪ Salesforce.com | ✪ TM1 ☛ Feel free to contact me: [email protected] | (801) 386-2460
Senior Business Analyst, Corporate Analytics ► Created and established a quality assurance program that serves as peer level review of data management and analytics activities to ensure consistency and quality of Corporate Analytics objectives. ► Created and established a program for developing policies and procedures to safeguard data assets and reduce the risk of losing critical business intelligence, as well as creating greater transparency for the business. ► Implemented the successful rollout of team-wide initiatives, such as the Workfront project management tool and creating a SAS user community to help facilitate best practices and training for new SAS products. ► Introduced and developed a concept for implementing a data governance framework that will empower the business to leverage data assets more effectively and transparently.
Marketing Communication & Customer Analytics ► Develop a framework for tracking and analyzing tactical communications to help draw insights and analysis of overall effectiveness and customer impact. ► Provided analytical support on market sizing opportunity and customer profiling to help improve targeted communications. ► Established cross-functional relationships with Enterprise Business Intelligence, DotCom COE, and Customer Experience team to bring together disparate data sources for analytical reporting needs and objectives.
► Strategic and tactical oversight of pricing and discounting for 300+ self-storage facilities across the East Coast, which represents 45% of the company’s overall annualized revenue of $636M. ► Identified and optimized specific customer segments to help play an integral role alongside the operations team to build same store property occupancies in the East Coast divisions from 86% to 92% over the past 8 years. ► Responsible for company-wide existing customer pricing model to increase rents for 60K customers per month based on property level performance and customer segmentations, which contributed $58M of annualized revenue ► Collaborated frequently to help drive channel pricing with close coordination with marketing group, including Search Engine Optimization (SEO) and Pay-per-click (PPC) teams.