Montreux, Vaud, Switzerland
Many organisations treat strategy, brand, and sustainability as separate domains. Brand work sits with marketing. Sustainability teams build their own frameworks. Strategy is shaped at the top. These efforts often run in parallel, sometimes in competition, and rarely unlock the performance that emerges when they are aligned, integrated, and reinforcing. I work with leaders to go deep into each area with clarity and practical insight. And when performance depends on bringing these dimensions together, I help teams align them into one coherent direction. In brand work, I support organisations in repositioning for changing markets, strengthening their narrative, refining portfolio strategy, and closing the gap between promise and experience. In sustainability, I help leaders build stronger business cases, align supply-chain partners, improve reporting, and develop narratives that move sustainability into the heart of decision-making. In strategy, I help senior teams sharpen direction, focus priorities, and turn ambition into practical choices that create real momentum. My perspective is shaped by more than 30 years of global experience across brand, communications, sustainability, and strategy. This includes roles in global brand agencies WPP and TBWA, senior corporate positions in technology and financial services, work with the World Economic Forum, and founding the first foreign-owned branding firm in China. As a lifelong competitive endurance athlete, I understand how clarity, disciplined planning, decision-making, and energy management shape sustained performance. These same principles guide how I help leaders focus resources, adapt intelligently, and stay committed to long-term goals. My approach is practical and collaborative. I work directly with leaders on brand, sustainability, or strategy mandates and with CEOs when alignment across these dimensions is essential. Engagements range from one-day intensives to longer advisory partnerships.
Leading the strategic evolution and governance of the Forum’s brand across all touchpoints. Working cross-functionally to ensure brand consistency, clarity, and impact—defining and aligning messaging, architecture, and engagement with the Forum’s mission and global presence.
The Everyday Co. helps leaders and organizations build clarity and alignment, then design the systems that sustain performance. Our work connects brand, leadership, and sustainability to strengthen coherence and long-term impact. Through focused strategy sprints, workshops, and advisory projects, we help leadership teams clarify direction, align culture, and perform with purpose and consistency.
Shaped and delivered impactful communications about SAP’s sustainable business. Collaborated with the company’s sustainability team to highlight the journey to net-zero emissions, and with the product and partner teams to demonstrate how SAP helps customers around the world run more sustainably.
Led corporate communications, public affairs, sustainability and CSR activities for China, Hong Kong and Taiwan. Managed a team across the three market units to plan and execute impactful communications and corporate affairs programs for key audiences including customers, media, employees, government, partners, and analysts. Collaborated with marketing teams regionally and globally to drive brand awareness and lead generation for key software solution adoption through thought leadership, executive media and analyst engagement, special events, and customer reference campaigns. Managed content and analytics for executive, internal and external communications across multiple digital channels in Greater China including WeChat brand and employee channels, Weibo, LinkedIn, Facebook, and Twitter. Managed reputation response and crisis communications for a range of issues. Led regional sustainability and social responsibility programs including poverty alleviation and skills development programs in China.
One of the Asia Pacific region’s largest insurers, Prudential serves millions of customers in 10 markets with a variety of financial and investment services. Responsiblities included regional brand strategy, advertising, digital and social media marketing, market research & insights, trademark protection and sponsorships.
Worked with global marketing group WPP agencies to provide strategic and creative guidance for the global investment and corporate banking business. Branding and marketing activities included brand strategy and positioning, identity, special program development, client engagement, new business/pitch support, thought leadership, events & conferences, employee engagement and corporate responsibility.