Michael Campbell

Enterprise Software Executive | Chief Product Officer | Authentic Leader | High-Value Application of Technology

Boston, Massachusetts, United States

About

I am an accomplished, product-focused general manager with career success mobilizing innovative technologies that advance digital transformation and accelerate meaningful business value. I optimize impact with a combination of technological acumen, proficiency in distilling user / market challenges down to core opportunities, and defining a clear vision for execution. I am an influential and proactive communicator and a life-long learner who collaborates with stakeholders across Sales and Marketing to promote impactful, high-value outcomes. Areas of expertise include: Authentic Leadership | Presentation & Communications | Innovation & Product Strategy Modern Software Development Practices (Agile, Scrum, SaaS / DevOps, Empowered Product Teams) Business Acumen | Go-To-Market & Product Strategy Alignment

Experience

  • Chief Product Officer at Hyland
    2025 - Present · 1 yr 7 mos

  • Chief Product Officer at Bentley Systems
    2022 - 2025 · 3 yrs

    Led Product Advancement Group of 1.8K global colleagues with accountability for entire portfolio of Desktop, SaaS, and mobile-deployed enterprise products for Infrastructure Engineering, Construction, and Operations. Oversaw strategy, M&A, design, delivery, deployment, operations, and support of software products generating $1B+ in ARR. ▪ Overhauled company’s product strategy, impacting M&A and organic development, focusing on the most valuable opportunities while expanding profitability 100 basis points, and driving double-digit ARR growth. ▪ Rationalized expansive product portfolio, and in some cases, reduced the number of orderable products 85%, while increasing revenue 20%; Developed and introduced brand-new AI-powered offerings and simplified messaging / positioning. ▪ Optimized Product Organization, eliminating 15% of misaligned resources; built entirely new User Experience team and implemented Empowered Product Teams model, leading to enhanced product- market fit and achievement of company’s financial goals.

  • PTC (27 yrs 1 mo)
    • Executive Vice President & General Manager, Augmented Reality
      2019 - 2022 · 3 yrs

      Headed worldwide team of 240 professionals (Product Management, Product Experience, R&D, QA, DevOps) responsible for portfolio of SaaS-deployed industrial-augmented reality offerings, targeting Manufacturing, Service, Sales, and Marketing use cases under Vuforia brand. ▪ Drove 150%+ CAGR of the business as GM over 6 years by dramatically expanding portfolio of offerings to target broadly applicable, high-value use cases. ▪ Defined new market (Enterprise Augmented Reality) and elevated brand as a market leader in the eyes of customers and industry analysts, as reflected in relevant market studies.

    • Executive Vice President, Augmented Reality Products
      2018 - 2019 · 1 yr

    • Executive Vice President, ThingWorx Platform
      2017 - 2018 · 1 yr

      Leads Business Strategy, Product Strategy and Product Management for ThingWorx Industrial IoT Platform, including Industrial Connectivity, Analytics, Application Enablement, Utilities and the Human/Platform Interface (ranging from desktop to mobile to Augmented Reality experiences).