Täby kyrkby, Stockholm County, Sweden
Hi there! I'm Michael Malmborg AB, a creative guy who started out as a copywriter and ended up as an designing engineer. But never stopped writing. Winner of +50 advertising awards and 26 International Design and Innovation Awards. Here's a few words about my work: "Michael has won international accolades and is steadily building his brand" - CNN "Design at its best" - Surface Magazine "Putting Sweden back on the map" - LA Times "Purely objects of desire" - Spaces "Complements and challenges any environment... limitless ingenuity" - Elle Decor "Fabulous Furniture" - Business week "The most exciting designs we have seen since... ever!" - Vogue Business "Creates bold, luxurious and vibrant design" - Blueprint "We where amazed!" - BBC "Bright, fresh... outstanding products" Design Diffusion Magazine "Starlike... design that has found its true self" - Dwell "Furniture of the Future" - The New York Post "Ground breaking... exploding the definitions" - Interior Design "Excellent design and workmanship firmly in place" - The Robb Report "One of the most eye catching designs" - ICON SPECIALITIES: · Brand Building through Innovation. - Turning Innovation and Design into an competitive edge. - Innovation Strategy and Implementation. - Creating concepts with both strategic and tactical strength. - Ability to quickly grasp the clients business situation at both macro and micro level. - Curious. Passionate. Interested in all types of market challenges. Staying the distance.
Michael Malmborg AB is an innovation strategi company and the is the holding company for the brands LYX, Macgyver, Brandlover and Nyhem. Nyhem is a joint venture together with Urbanity Labs AB.
Nyhem was co-owned by Urbanity Labs AB and Michael Malmborg AB. Nyhem was a producer of Hyper Industrial Modular Housing Building System. The research and development of the technology was co-funded by Boverket - The Swedish National Board of Housing, Building and Planning. We developed a complete system of standardized modular buildings that meet and exceed the worlds toughest building standards. Less costly, but more energy efficient and with the same quality as traditional construction methods of new apartments.
The first Scandinavian high-end interior design company and the most awarded furniture brand in the world 2007-08.
Rönnberg McCann, Lowe Brindfors (Chiat&Day Partner), Paradiset DDB, Drömfabriken (DreamFactory), Drömfabriken BBDO, RMR&Co and Kooperativet. Ad Agency Clients (Examples): BMW, Apple, IKEA,Hästens Beds, JET Conoco, SATS, , Wella, Duracell, Skandia , Telia, Svanmärkningen, Pizza Hut, Electrolux, Diesel Jeans, Keno, American Airlines, OnOff, Royal Mail, Kanal 5, Apple, SAS, Diners, SAAB, Canon, DataCopy, Absolut Vodka, Kapp-Ahl, Tele2, Shell, Viking Line, Posten, Atlas Travels, Panasonic, Levi’s, SweBus and MasterCard Specialties Holistic Marketing Thinking with a macro perspective and 360˚ Integration through multiple media. Turning Design into an competitive edge. Creating concepts with both strategic and tactical strength. Brand Building and extension. Industries Experience: Automotive, Computers, Software, Wireless Technology, Home Electronics, Interior Design, Health & Fitness, Credit Cards / Financial Services, Media, Luxury Goods, Travel Industry, Service Industry, Mobile Services, Fashion etc.
The worlds leading developer of mobile messaging solutions. First to market to offer 100% mobilized MS Outlook. 122 million users 2004. Clients: Cingular, British Telecom, Vodafone A1 etc. Partners: Microsoft, Sun, Ericsson, Fujitsu, Siemens. I created the name, CI, position strategy, marketing plan and international partner program. Acquired by Ericsson 2007.