Collonge-Bellerive, Geneva, Switzerland
Business executive with 20+ years of marketing, sales, and quality assurance experience in consumer products across multiple businesses and geographies (currently based in Geneva, Switzerland). Demonstrated ability to lead cross-functional organizations and manage P&Ls of businesses exceeding $1 billion. Consistently exceeded targets and delivered breakthrough results, including dramatic turnarounds of businesses in record time. I have excelled at building iconic brands such as Crest®, Oral-B®, Budweiser®, and Olay® by leveraging innovative marketing strategies, to deliver holistic plans that include digital and e-Commerce. Areas of Expertise: Leadership | Marketing | P&L Management | Innovation | Strategic Planning | Cross-Functional Team Leadership | Building Relationships | Customer Strategy | Go-to-Market Strategy | Brand Management | Negotiation | Retail Execution | Consumer Understanding | Brand Building | E-Commerce | Talent Development | General Manager | Global Experience
-Own global brand building, partner CX, internal/external comms and product strategy for THE Original Motor Oil
-Leading Global Oral-B brand building -Leading Global Innovation on Oral-B Power across iO and Base Business Brushes and Refills -I am now based in Geneva, Switzerland
-Leading Global Innovation on Oral-B Power Brushes and Refills -Added responsibility of Oral-B Power Quality Assurance to broaden my technical understanding of Oral Care and Power to become an even stronger Brand Builder and cross functional team leader (first Brand person ever at P&G to have this responsibility) -Moved to Kronberg, Germany
-P&L owner and Brand Leader for Oral Care Direct to Consumer Business -P&L and Innovation responsibility for Teeth Whitening, Mouthwash, and Denture portfolio across the Crest, Burt’s Bees, Scope, and Fixodent brands.
-Competitive analysis of facial cleansing market, quantitative analysis of white space opportunities, creative design of on-package communication, SKU recommendation for Dollar Channel
-Managed an on-premise (bars/clubs/restaurants) sales territory containing 125 accounts, increasing volume sales by developing sustainable partnerships with customers, their consumers and Anheuser-Busch products. -Initiated consumer research to identify new markets with a sustainable platform for growth. Drafted and executed strategic plan to increase new product consumption in these markets, resulting in distribution growth -Executed a go-to-market strategy in partnership with a cross-functional team for newly acquired import/domestic products including: Stella Artois, Grolsch, Bass, Tiger, Hoegarden, Rolling Rock, and Boddingtons. -Successfully managed a 65-off premise (grocery/drug/mass/liquor) stores account base ensuring customer satisfaction and positive brand representation through weekly regulation and proactive inventory management. -Developed customer specific retail floor plans that increased overall Anheuser-Busch displays in sales territory. -Analyzed both category trends and competitive performance of Anheuser-Busch products in order to identify opportunities for improved in-store presence. Recognized that competitive products were decreasing retail store profit and recommended a revised category plan that resulted in increased shelf-space for Anheuser-Busch brands.
-Managed product sales for full Anheuser-Busch portfolio, Heineken, Amstel Light and more in 20 major chain stores including Ralph’s, Albertsons, Vons, Stater Bros and Sav-On. -Leveraged consumer purchasing pattern knowledge to initiate cross merchandising programs. -Analyzed pricing and in-store presentation strategies of competitive products; recommended adjustments that maximized retail floor space and increased sales.