Toronto, Ontario, Canada
The changing face of retail is not just technological but relational—consumers want more, not just in terms of better products and prices, but experiences and ethics…brands with hearts that beat to the same shared values. In response to this change, my 10+ years as a multi-functional sales and commercial leader at one of the world’s most iconic brands can be summed up as such: relentless innovation, spirited collaboration and principled creativity. Since 2009, my work at Nike has taken me to 5 countries across Asia, Middle East and Europe. From reinventing the customer experience to growing our digital footprint and empowering our partners to evolve together, my teams and I have made it our mission to help the Nike brand better inspire, challenge and connect with our customers. Always game to exchange ideas about redefining the customer journey, building courageous teams and creating the right culture for agility and resilience. Core expertise: Sales and distribution, demand & supply planning, omnichannel strategy, strategic partnerships, direct-to-consumer, change & digital transformation, retail innovation, e-commerce, customer operations, succession planning, capability development and diversity and inclusion. Extensive regional and global cross-functional stakeholder engagement - directed integration of Nike Japan’s commercial function into Nike Asia Pacific & Latin America, spearheaded marketplace plans for global programs i.e. Tokyo 2020 Olympics and 2018 FIFA World Cup.
Leading and driving total cross-functional territory team in a Top-10 Global market for Nike. Overseeing full P&L, as well as digital and supply chain integration and expansion to dramatically accelerate Nike Canada's growth over the coming 3 years. Organizational responsibility of +130 FTE at Canadian HQ, with additional +1,000 FTE/PTE servicing our direct retail value channel, and +450 FTE/PTE operating in our Distribution Centre
Directing revenue growth and strategic investments for Nike’s 4th largest market globally with 3-yr CAGR +8%, leading team of 65. Leading multi-pronged transformation plan to accelerate direct-to-consumer (DTC) agenda while maintaining wholesale revenues from a deeply streamlined partner portfolio. Directed overall commercial plan for Tokyo 2020 Olympics with focus on omnichannel strategy; chaired cross-functional steering committee of 20
Challenged to take Nike’s largest market in Central Eastern Europe out of the 2015 Russian Financial Crisis – surpassed expectations with 2-yr CAGR +16%. Leading a team of 49. Spearheaded marketplace plan and budget for 2018 FIFA World Cup, chairing a cross-functional steering committee. Led sales, demand & supply planning and customer operations teams.
Developed foreign direct investment reports for The Economist, Business Week and L'Expansion