Michael Hoffman

International Executive Coach & Author | Founder of ScaleYOU | CEO & Partner at LeanMail | Expert in Productivity and Leadership Development

Barcelona, Catalonia, Spain

About

Michael Hoffman is a renowned executive coach with a track record of working with leaders of Global 500 and Fortune 500 companies. He is also the CEO of LeanMail, a productivity solutions provider for email, meetings, and projects. Michael brings a wealth of experience to his role, having held various management positions and worked with diverse people and cultures. His entrepreneurship experience stretches over 30 years. As an executive coach, Michael focuses on providing skills and tools to individuals who are dedicated to achieving personal and professional excellence. He takes a pragmatic approach, emphasizing on work-life balance and a holistic mindset. LeanMail, under Michael's leadership, has partnered with more than 200 organizations, including six Fortune 100 companies, in order to improve their focus on profitability, lower stress, and reduce waste in the realm of internal collaborative communications, including meetings, messaging/email management, policy making, and change management. In addition, Michael has trained first-year MBA students at IESE through a program called ScaleYOU, which aims to assist students in managing their time effectively, reducing stress, and leading more efficient and effective lives. Specialties: General management, change management, negotiations, business process design, IT management. Strong leadership and communication skills enabling him to inspire employees, partners, and clients alike. Cifton Strengths: 1. Learner 2. Achiever 3. Restorative 4. Intellection 5. Individualization 6. Responsibility 7. Input 8. Futuristic 9. Connectedness 10. Relator

Experience

  • Founder at ScaleYou
    May 2019 - Present · 7 yrs 3 mos

    What is the ScaleYOU approach? ScaleYOU – an adaptive 360 degree approach to training and coaching for teams and individuals by leading international experts in discrete niches, both physically and virtually. Vision for our customers:  Pairing the most appropriate coach/trainer with the contextual needs of the individual/team;  using flexible frameworks adapted to individuals to accelerate self-awareness and enhanced learning in a safe environment;  and focusing on personal and team growth with sustainable long-term results.

  • Co-Founder and CEO at PeerPlaza
    Sep 2025 - Present · 11 mos

    PeerPlaza unlocks a massive, underserved market: the space between social media influencers and the people eager to connect with them. Our platform enables influencers to seamlessly monetize their time while we manage all the administrative complexity. Beyond influencer access, it functions as a scalable professional and peer coaching marketplace where individuals can easily purchase personalized support. With our micro-pricing model, we’re tapping into a global audience who want guidance they can actually afford, creating a high-volume, high-frequency revenue stream.

  • Chief Executive Officer at LeanMail
    Oct 2007 - Present · 18 yrs 10 mos

    May 6, 2020, Atrendia changed its name to LeanMail.

  • Atrendia ApS (19 yrs 9 mos)
    • CEO, Partner
      Apr 2007 - Present · 19 yrs 4 mos

      Head of operations and development Responsible for coordination of inter-country activities

    • Lecturer
      Nov 2006 - Present · 19 yrs 9 mos

      I give seminars and workshops in the areas of information overload, applying LEAN to communicaitons and information management as well as LEAN e-mail management to audiences in public and private institutions. Most recently at Novo Nordisk, Pfizer, Caisse d'Epargne and the University of Antwerp Management School.

  • Owner at Hoffman Holding Spain S.L.
    Jan 2016 - Present · 10 yrs 7 mos