Toronto, Ontario, Canada
With a background spanning enterprise software sales, institutional finance, and a top-tier MBA, my career has always centered on one thing: helping companies unlock meaningful growth through strategic innovation. As the author of Insight Selling (Inc. Top 7 Sales Books, part of SAP Academy), and a published contributor in Harvard Business Review, I’ve spent over a decade helping sales teams shift from product-pitching to insight-driven customer transformation. My approach empowers customers to challenge the status quo and see what’s possible — a mindset that’s more vital than ever in the age of AI. In 2023, I began a deep pivot into Artificial Intelligence, completing certifications from MIT Sloan and Quantic focused on AI strategy, LLM adoption, and ChatGPT use cases. I also co-created my latest book using generative AI tools — an experiential deep dive into real-world prompting, co-creation, and value extraction with LLMs. I’m now completing a Master of Science in Software Engineering, deepening my understanding of the systems behind the scenes. My career journey has taken me from Wall Street to founding a successful sales enablement firm, to leading a finance company through $250M in revenue. Today, I focus on helping businesses leverage Generative AI not as hype, but as a real driver of competitive advantage. Let’s connect if you’re looking to turn AI curiosity into customer clarity — and strategy into measurable results.
• Co-created a commercially published book using GPT-based tools — mastering prompt engineering, editing cycles, and voice-consistent co-authorship • Designed and implemented AI-powered sales enablement workflows, including personalized messaging, automated objection handling, and insight story generation • Advised sales and marketing teams on applying LLMs for customer segmentation, content development, and strategic storytelling • Currently completing MSc in Software Engineering with a focus on AI/ML system design • Bridge the gap between business strategy and AI adoption to turn executive curiosity into competitive advantage
Insight Demand is an online Insight Selling Sales Training & Messaging Company. We show salespeople how to sell value & differentiate their product to today's empowered buyers through Insight Storytelling & Directed Questions. This results in higher win rates, shorter sales cycles, and higher margins. Our clients include such companies as SAP, Epicor, Hitachi, Transunion, JLL (see testimonials video). We service clients in North America, Europe, and Asia. www.InsightDemand.com
I work with manufacturing companies to evaluate how technology can help them achieve better business outcomes. By helping customers achive their goals, I have become the #1 Manufacturing salesperson at Epicor, and this enables me to assemble the best team to help you make the optimal decision. We have awesome people at Epicor who can help you achieve your goals. Let's put them to work for you.
President