Tokyo, Tokyo, Japan
Innovative B2B marketing leader with over 12 years’ experience of leading teams in Asia Pacific. Full-funnel marketer fluent in digital and physical channels that demonstrate a return on marketing spend. Deep experience in managing both direct marketing and channel/partner marketing programs. Fluent Japanese speaker. Specialties: Executive Engagement; Demand Generation; Product Marketing; Branding; Communication; Channel Marketing; Marketing Automation; Inbound Marketing, Events, PR
Leading Marketing for GitLab Japan.
CircleCI allows teams to rapidly release code they trust by automating the build, test, and delivery process for both mobile and web apps, either in the cloud or on their own private server. Thousands of leading companies, including BuzzFeed, Coinbase, Facebook, Ford Motor Company, Lyft, Mercari, DeNA, PagerDuty, Samsung, Spotify, and Stitch Fix rely on CircleCI to accelerate delivery and improve quality.
Leading marketing for Dropbox in Asia Pacific and Japan.
Reporting to the CMO I am responsible for the overall marketing strategy to drive brand and revenue outcomes that support Criteo’s business growth in the Asia Pacific region. * Recruitment and leadership of a strong marketing and PR team to implement multi-channel marketing and communication strategies * Content marketing: utilizing global content and developing local content to ensure a steady stream of relevant content to engage clients across physical and digital marketing channels * Executive engagement: a senior executive program to engage and influence top level decision makers from Criteo’s top clients in APAC * Demand generation: marketing automation, lead nurturing, telemarketing and other demand generation strategies to supply sales with constant supply of quality leads * Digital marketing: employs a variety of B2B digital marketing strategies to generate inbound, interest led inquiries * APAC leadership team representative and reports on strategies and results to local and global senior executives including the C-level
Leading Marketing in APAC.
Awards: August 2013: Lenovo Pioneer Award - executed key service offering for a major Japanese retailer that contributed USD1.2 Million in service revenue. November 2012: Lenovo Star Award - Launch of billable services menu that contributes approximately USD200K per quarter. Responsible for the Japan service portfolio for consumer, SMB and enterprise market segments. Full marketing responsibility for Japan services including product, pricing, promotion and distribution. Works with a variety of stakeholders including sales and delivery teams, as well as external service providers to develop and launch competitive, profitable services for the Japanese market. Creates incentive programs for all market segments to drive services sales and revenue. Recent Contributions: Service Portfolio * Led the team to achieve year on year service revenue growth of over 28% * 2013 Q2: Launched Consumer Onsite Service * 2013 Q2:Launched a service porffolio for Lenovo/EMC NAS storage products * 2013 Q1:Launched a managed deployment portfolio that contributes USD$400K quarterly. * 2012 Q4 Launched a PC image customization service for enterprise customer in Q2 that contributed over USD$600K in three quarters. Sales Incentive Programs & Branding * Action: established incentive program for the Enterprises sales teams; adding services to their commission gate and creating incentives for over-achieving individual targets. Result: enabled each sales team to achieve 120% their service sales target. * Action: launched a channel partner incentive program for the top 5 Japanese resellers. Result: incremental 300K in service revenue in Q4; program was picked as a regional best practice and rolled out to other regions in Asia Pacific. * Action: Managed the re-launch of the Lenovo Service brand in Q2 2012, including the creation of new re-branded marketing collateral and participation at all commercial and channel related events. Result: consistent branding of Lenovo Service portfolio.