San Francisco Bay Area
Executive with 20 years of experience leading cross-functional organizations at world-leading entertainment companies. Currently, general manager of ecommerce agency working directly with artist brands and growing revenues through marketing distribution, rights acquisition, and product development.
General manager of independent ecommerce agency working directly with artists, artist merchandise companies, and lifestyle brands. • Manage a cross-functional team of account managers, marketers, operations, design/development, and customer service to deliver end-to-end support for direct-to-consumer businesses. • Negotiate and execute agreements with clients and vendors to support all aspects of the business. • Leverage AI tools to create efficiencies around customer service, data insights and reporting, multi-channel marketing, and overall management of the ecommerce business. • Oversee annual budgeting, aligning sales projections with operational and capital expenditures.
Working with businesses to build, launch, and manage new D2C online programs. ONELIVE (Austin, TX) eCommerce technology company focusing on Shopify implementations and shipping solutions across hundreds of entertainment, lifestyle, and fashion clients. Provided analysis and financial modeling to develop new lines of business, leveraging scale of client base to architect benefits program for high frequency customers. 10TH STREET ENTERTAINMENT (Los Angeles, CA) Artist management company representing international touring artists. Acted as a resource to select fan engagement technology partner by creating RFP, running analysis, advising vendor selection, and developing launch strategy including a detailed playbook for use across the organization.
General management of $MM "superfan" loyalty business and artist website technology group within Ticketmaster, responsible for operations and management of client services, project management, and technology teams. Increased YoY revenues and subscription base, creating strategic partnerships and effectively monetizing clients' relationships with their fans. • Managed P&L, CAPEX budget, and quarterly royalty statements through forecasting and resource planning to ensure financial health. • Worked with all stakeholders in the artist’s live ecosystem (manager, agent, attorney) to acquire rights and secured capital to sign arena and stadium-level clients. • Set priorities for product roadmap on behalf of the business, securing funds to augment resources, develop website platform and CMS features, and scale production environment.
Executive contact for artist clients in overseeing their official online presence. Managed fan clubs and developed website content, supporting Signatures Network's rights to market a diverse array of 150+ major music artists. Led post-acquisition integration of several fan club companies acquired by Live Nation, merging rosters, resources, and processes to create a fully collaborative environment.
Spurred marketing and technology operations improvements supporting multibillion-dollar sales and marketing arm as lead business stakeholder for software development. - Created online tools to facilitate communication across multi-geographic organization, sharing assets and metadata with retail partners, and streamlining processes. - Conceived and implemented scalable web portal for nascent independent distribution company resulting in improved sales and marketing communication between distributors and 100+ independent record labels.