Barcelona, Catalonia, Spain
Most AI strategies underestimate the human, cultural, and operational change required to make AI useful. I help leaders and teams turn AI and digital transformation from scattered experimentation into responsible, sustainable business progress. My work focuses on human-first AI adoption, employee augmentation, digital transformation, and the practical operating models needed to make change stick. I bring 20+ years of experience in digital business, mobile transformation, growth, advisory work, and public speaking across European and international markets. As Founder and CEO of Liminal Discovery, I work with organisations that want to use technology with ambition, but also with responsibility, clarity, and respect for the people affected by it. My current focus is the intersection of AI transformation, organisational readiness, sustainable business, and leadership. I believe AI should not be treated only as a productivity tool, but as a catalyst for rethinking how people, processes, and organisations create value. I am always open to thoughtful conversations with leaders, founders, HR teams, innovation teams, and transformation owners exploring how to make AI useful, responsible, and human-centred. Topics I regularly speak, write, and advise on: Human-first AI adoption AI and digital transformation strategy Employee augmentation and organisational change Sustainable digital business models AI governance and responsible implementation The future of work Executive workshops, advisory, and public speaking If you are exploring AI transformation, digital sustainability, or how to move from experimentation to meaningful organisational adoption, feel free to connect or reach out.
Supporting organizations that are transforming into sustainable business models by leveraging digital technologies. We work closely with our clients on projects to ensure they establish a clear direction and maintain a strong sense of purpose throughout their transformation journey. We offer consultancy and development projects, supporting businesses transforming to sustainable business models leveraging digital technologies. We believe Sustainable Business should be the purpose of business.
Bicelo is an e-bike rental service for hotel guests that want to explore the city or nearby attractions in a fun, effective and eco-friendly manner. Our promise is to deliver a premium service for your guests, with minimal impact on your daily operations, and at no cost for the hotel.
CAE AS is a family owned investment and consultancy company. Investments are targeted towards companies focused on transforming retail and logistics, leveraging digital technologies and new business models. Companies such as Gordon Delivery, Polhus, Gardenstore and Old Mike´s Dinner are part of the portfolio. Through ownership in Netdeparto, the company also hold minority shares in Boozt, Babyshop and MatHem.
Giving lectures for BSc and MSc students on topics such as: - Mobile Marketing - Digital Marketing - Digital Business Models - e-Commerce - Digital Transformation - Sustainable Business For several years I also delivered the annual Digital Trends report as an open seminar at CREA.
The Gekko Group was founded to create digital products during the pandemic to support various institutions during a challenging period. During fall 2020 the company was awarded a grant by Innovate UK to build a digital certification platform related to the Covid pandemic. The platform was successfully launched mid 2021, focusing on digitalising documentation and certifications for staff working within healthcare. The product is today managed by the DLT partner Billon Group Ltd.