Bellevue, Washington, United States
Consumer Insights and User/Market Research leader with 15+ years of experience driving product and marketing decisions across gaming, entertainment, retail, and consumer brands. Proven partner to executive and cross-functional teams, owning end-to-end research strategy, and implementing high-impact insight programs that reduce risk, unlock growth, and improve customer experiences. Deep expertise translating human behavior into clear, actionable business recommendations. Moving organizations from ‘interesting data’ to ‘confident decisions’
• Directed end-to-end research strategy for marketing and business development, informing audience identification, product positioning, acquisition funnel optimization, and competitive strategy across multiple titles and business initiatives • Delivered an average of 50+ bespoke research engagements annually, translating primary and secondary research into actionable insights that influenced product direction, marketing investment decisions, and launch readiness • Built foundational AI-powered research knowledge systems to centralize insights, improve discoverability, and scale learning across all Amazon business units engaging with the gaming industry • Led and managed a two-person research team, overseeing prioritization on a seven-figure annual budget, managing vendor partnerships, and supporting professional development while also acting as a senior IC on high-stakes projects
Engaged with a small, targeted client set. Providing short, ad-hoc advisory work: Business plans, white papers, strategy documents, and game evaluations
• Served as primary research partner for globally recognized franchises including BioShock, Borderlands, Civilization, NBA 2K, WWE 2K, Mafia, and XCOM, supporting product optimization from early concept through live operations • Instituted and championed a “developer-first” research model, embedding insights into creative and production workflows and increasing adoption and trust in user research across studios • Established standardized playtest planning, budgeting, and survey frameworks used across a dozen+ independent studios, improving consistency, speed, and decision confidence • Acted as a senior mentor and thought partner to researchers and designers, elevating research quality and storytelling across the organization
• Directed research programs for one of the world’s largest restaurant brands during a period of transformation and turnaround, informing menu innovation, promotional strategy, brand positioning, and in-restaurant experience across 700+ locations • Delivered insights that contributed to six consecutive quarters of positive comparable sales growth and measurable improvements in brand health metrics • Managed large-scale quantitative and qualitative research initiatives in partnership with external vendors, balancing strategic depth with speed and cost efficiency • Owned the Guest Satisfaction Survey (GSS), analyzing 40,000+ responses per month to identify systemic issues and prioritize operational and experience improvements
• Provided research support for one of the largest and most successful mobile and web-based game companies of its time, including marquee titles with Marvel, Star Wars, Lord of the Rings, Fast & Furious, and The Godfather, along with original IP such as Kingdoms of Camelot and Dragons of Atlantis • Served as principal researcher and internal consultant for Marvel Contest of Champions, a title that achieved 200M+ downloads and $2B+ in lifetime revenue, and the first and only breakout success in the fighting genre on mobile • Led player segmentation, concept testing, feature optimization, usability playtesting, and live-ops consumer satisfaction research across all titles • Synthesized complex datasets into compelling narratives that influenced product priorities, monetization strategy, and player experience improvements