Israel
• Marketing attribution specialist - Product owner of all systems and models that helps to allocating dollar from a sale (deposit) to a marketing touch point that a customer was exposed to, such as: Affiliates site, Facebook Ads, Google AdWords, etc. • Tracking, measuring and analyzing user data using big data technologies. Optimizing every aspect of the product, from user acquisition and deposit to retention by creating dashboards, funnels and KPI analysis such as CPA and LTV. • Managing a group of backend java developers team to support all marketing complementary tools such as: o Server to Server Pixel tracking o Facebook API for create Custom Audiences and Facebook Ad lead o Google AdWords Campaign Builder, allowing to create and optimized Google campaigns automatically in vast scales
► Responsibility for all product definitions, project deliveries & activities (Mobile and Web) ► Managing and hands-on technical documentations as PRD. Prioritizing stories of 2 weeks agile iterations as SCRUM Master ► Taking a major role in turning business and back-office needs into fully operational product that runs the business, such as: Trading Desk, Customer Support, Compliance & Regulation, Analytics, Affiliation Program and Partners/Vendors Relationship ► Extensive knowledge in the Stock Exchange universe, primarily in the US and EU markets
Mobile Apps Distribution Specialist Being part of creating “one stop app-promotion shop” platform which helping app-developer to run, optimize and scale user acquisition campaigns Responsible for building the platform back-end: ► Running and optimizing campaigns automatically using API ► Building infrastructure to run and manage RTB and Manual campaigns across the platform ► Reporting system to serve User Dashboard, Analytics and Accounting Building Apps from the Ground Up Product Lead of two Mobile apps, “Molto” and “Tinies”, both for iOS and Android ► Managed development of above apps from idea to live product. Created user flow diagrams and PRDs, collaborated with UX designers to develop interface and worked alongside engineers during development, QA and user testing. ► Monitor Brand KPIs including “In-App Purchases” using Flurry, Localytics, AppsFlyer, App Annie and more ► App Store[s] Management – Getting the company’s app to the market