San Diego, California, United States
I work at the intersection of global education, data strategy, and institutional foresight. My current focus is helping higher education institutions and policymakers navigate the shifting dynamics of international student mobility, domestic recruitment, and educational systems. Using an original framework grounded in global trends and informed by evolving technologies, I identify early signals of transformation—and help institutions act with confidence. My background combines strategic communications, systems thinking, and cross-sector leadership. I've led high-impact initiatives, delivered measurable outcomes, and guided organizations through complexity toward results. I thrive on pattern recognition, creative ideation, and future-casting—translating dense, multidimensional problems into focused strategic direction. Strengths: Visionary thinking | Strategist | Futurist Deep learner | Ideator | Outcome-driven I don’t just analyze what’s happening—I help institutions prepare for what’s next. Hermann Brain Dominance Indicator: Holistic Analyst Strengthsfinder: Achiever, Strategic, Learner, Futuristic, Analytical Traitify Personality Breakdown (Top Five): Analyzer, Inventor, Visionary, Mentor, Action-Taker
Contributed to school going from impending closure to all-time highest number of applications by developed data-informed strategic, forward-positioning and transformative enrollment plan at request of alumnae of prominent liberal arts college that had been failing. - Create more efficient and higher yield by researching and analyzing trends (historical, economic, demographic, cultural and historical data) which result in discovering causation and correlation in enrollment. - Provided highly focused, data-driven strategic direction for entrepreneurs developing adult programs. - Created Slideshare Presentation viewed repeatedly by Univ. of California, Stanford, U Chicago, Oxford, etc. - Wrote marketing strategy article that is recommended by multiple senior enrollment executives. - Identified new predictive indicators for international enrollment growth, now followed” by CEOs, engineers, academics, marketers, etc. from organizations like Tesla, Qualcomm, Harvard, Singapore National University, World Bank, StudyPortals, and from all over the world, i.e. China, India, France, Brazil, etc. - Developed strategic and action format, then input into a customized CRM set up, which integrates, unifies and measures the strategy, analytics, recruitment, operations, budgets and staff organization.
- Increased enrollment (sales) 72% in 2 years with no additional scholarship funds or added programs. - Increased Yield Rate from 28% to 40% in 2 years while increasing quantity and quality of applicants. - Increased enrollment 5% in first year, even though recruitment season was cut short from typical 3 months to 3 weeks (had to hire and train all new staff in Sept, develop strategic plan within weeks of arrival, to satisfy our board and accreditation commitees from NEOASC and NASAD - praised in ofcial reviews, reset Open House, redirected marketing, set up and customized Salesforce CRM, reset travel, and was the primary recruiter for out-of-state markets.) - Reformatted and increased Open House attendance 400% in 2 years with no added Open House dates. - Strategic presentation to board resulted in immediate large donation offer before session concluded. - Developed own highly accurate projection model and scholarship award model on Excel. - Improved ROI and effectiveness by developing tiered network of "100 Schools” network. - Secured annual visit of best youth program in America to our campus (only school where they did this). - Created content-based presentations that earned us repeat invitations by elite schools. - Managed the staff and operations from the road, recruiting as much as staff. - Primary Designated School Official for SEVIS (Dept. of Homeland Security). - Developed permission/ content-based communications (email, social media) that teachers, counselors, and prospects actually thanked me for sending and requested more, which was then shared. One independent Tumblr used to routinely share some posts with over 100,000 of their followers worldwide. - Lyme was acquired by the University of New Haven.
- Recruited and hired by former supervisor at two previous colleges (Parsons, Laguna) - Managed application funnel, which led to 19% increase in Completion Rate and 26% increase in Yield Rate for a final 58% rate. - Directed strategies down to ground level to put analysis into successful, daily practice. - Created a partnership with Barnes & Noble to create a Poetry Slam, an experiential based recruiting event that brought kids from up to 90 minutes away to form our most productive of-campus recruitment tactic. - Established and customized Salesforce CRM/ database for use in admission environments, and to coordinate and coordinate a highly mobile staff (including myself who traveled the most.) - Produced new website, leading the designer and programmer via phone, Skype and email. - Created highly targeted prospect lists, working with College Board and NRCCUA. - Primàry user of Google Analytics as basis for strategic recruitment. - Organized recruitment events, such as Open Houses and Accepted Student Days. - Initiated use of social media campaigns (Facebook, Tumblr, Behance). - Established entirely new direction for roadwork. - Interviewed by "IB World” Magazine, distributed worldwide in multiple languages. - Spread "Reach, Relationships, and Reputation" regionally/ nationally via "100 Schools” Network. - Introduced Portolio Development programs, including Spring Session which led to 85% Yield Rate from that program. - Primary Designated School Official for SEOVIS (international students). - Chester was acquired by New England College.
- Made New York and New Jersey the top applicant states (outside of Florida). Previously, it was Texas. - Significantly expanded reach and relationships throughout the northeast US from Virginia to Maine. - Discovered and pursued non-traditional markets where there was little or no competition. - Researched and analyzed internal and external data to identify and pursue new opportunities/ markets.
- Recruited/ hired by previous supervisor, Vice President of Enrollment from Laguna. - Did historical and market analysis, which helped lead to 20%+ gains after steady declines in BBA Design & Management, Photography, Design & Technology, and Communication Design (all-time records). - Developed holistic, innovative strategies down into real world practice and successful application. - Established and customized Salesforce CRM/ database to manage and analyze influencer markets. - Organized NYC Graduate Portfolio Days, Accepted Student Day, Open House, National Portfolio Day logistics (3000 attendees). - Primary liaison to Graduate faculty chairs, handling files and advising on increasing enrollment. - Recruited and organized events for AAS (career change) students. - Developed and organized international chat sessions that atracted 600 global students each session. - Primary contact w/VIP’s.