Franklin, Tennessee, United States
Michael Murray is a veteran digital executive with over 20 years experience in creating and executing successful digital strategies for global brands. Michael's work at Ryan Seacrest Enterprises was recognized by The International Academy of Digital Arts & Sciences, and subsequently nominated for a Webby award in 2013. Skills include: Google Certified Recently Google Analytics Certified with a working knowledge of both Search Engine Optimization and Search Engine Marketing. Transmedia Marketing Created successful campaigns bridging the gap across television, radio, and social media on behalf of brands: Coca-Cola, Microsoft, Subway, and Relativity Studios. Social Media Marketing In-depth knowledge of Facebook, Twitter, YouTube, Instagram, SnapChat, Reddit, Imgur, and nerd-speak. Cultivated long-standing relationships with thought leaders at key social media companies and agencies. Digital Sales & Consulting Developed, produced, pitched, and negotiated sales of original online webseries to FOX, ABC, and MTV. Paid consultant tasked to strategized for Oprah Winfrey Networks, Will Smith, Mitchell Musso, and many more. Viral Video Production Created YouTube branded videos and franchises including “Artist Spotlight”, “10 Questions”, and “Sketches.” Live Event Production Live event director and producer of landmark SoCal events including USC Spring Sing, Cal Arts Festival, etc. Created social media promotions via MySpace, Geocities, ifilm.com, and message boards. Speaker & Panelist Social Media Seminars: Created curriculum teaching how to use social media to launch your personal brand. Panelist & Speaker: Invited to lecture at conventions CES, Nxt Stage, Web 2.0, CTIA, and Digital Hollywood. Talent Discovery & Development Identify and usurp pop culture trends, personalities, and talent for brands to strategically partner or promote brands
Led by the legendary Bob Proctor and his brilliant business partner Sandy Gallagher, Proctor Gallagher helps people get in touch with themselves—who they are, what they’re capable of and what they want in life. We offer events, programs and products—all based on decades of research, study and application—to elevate people’s thoughts and bring their genius to the surface.
Hired as Sr. Director of Marketing leading the optimization of RamseySolutions.com global pages and placements including homepage, navigation, top global pages, and search.
NMN is a boutique digital agency specializing in marketing for the legal, financial, and entertainment sectors. As the primary point of contact, Michael is responsible for the overall success of each client. Partial list below. Law Offices of Newark Responsible for the firm’s rebrand and digital relaunch including website, and all online marketing. Crafted a custom measurement plan to closely follow firm’s business objectives. Ongoing campaigns will include search and display ads, content marketing, email campaigns, and social media marketing. Aspiration Investments Managed growth and user acquisition for socially conscious financial startup through search/display ads, email marketing campaigns, social media ads, which resulted in a 30,000 user waiting list at launch. Subsequently, Aspiration Investments closed $15.5 million in Series A funding in October, 2015. World Music Awards Authored international online marketing strategy to promote the WMA’s annual television awards show. Collaborated with international senior executives and global fan websites to exponentially grow WMA’s online footprint. Resulted in Facebook growth from 25,000 to 1.7 Million and Twitter from 5,000 to 145,000. Terwilliger Productions Created online marketing plan for documentary “Aviation: The Invisible Highway” by Harrison Ford. Modified ongoing marketing campaigns, and successfully sold film to National Geographic and IMAX. Lead both marketing and communication departments to accomplish ongoing online marketing goals. Hollywood 2.0 Created free online curriculum designed to educate actors, musicians, and creatives about how to launch and grow their brand online. Student recommendations below. [Still to include Allon Music Group, Why We Ride, Honor Music]
Responsible for creating and maintaining all Ryan Seacrest Enterprises online marketing strategies intended to raise awareness and engagement across all of RSE’s interests: On Air with Ryan Seacrest: Responsible for daily online marketing of local and nation radio show segments including: Ryan’s Roses, Ryan’s Hot Sheets, iHeartRadio Top 5, and Music Premieres. Ryan Seacrest Productions: Created seasonal online promotions for RSP’s rotating television production slate including: “Keeping Up With Kardashians”, “Mixology”, “Webheads”, and “American Idol.” Ryan Seacrest Foundations: Tasked to support quarterly charity studio launches around the United States. This is accomplished by celebrity brand partnerships and social media takeovers. [Orange County, etc.] RyanSeacrest.com: Senior Editor responsible for managing editorial calendar and staff of 12 generating 30-50 articles daily. Ryan Seacrest YouTube: Digital Interactive Producer responsible for monthly on-camera interviews, performances, green room, artist spotlight, and moments. Ryan Seacrest Social: Responsible for On Air with Ryan Seacrest’s Facebook, Twitter, Instagram, & Tumblr.
Produced, distributed, and promoted 205 web episodes for over a dozen Fortune 500 companies including Ford, Nielsen Publishing, World Vision resulting in an average of 2 million downloads per episode. Also produced short films, commercials, music videos, industrials, and live events. Partial Client List: Ford, Dodge, Disney, World Vision, Direct Technologies #1 iTunes Directory Only director / producer to ever achieve first through fifth place popularity in iTunes Automotive directory for hit shows Beyond Pavement, Fuel Time, Diesel Trucks, and Classic Cars. + #1 Apple TV Only online creative to be launched with two programs native to the device. + #1 iPhone Application for Q3 of 2008 GIMP.TV App streamed original programming in full High Definition.